Anyone who owns or runs a website will know that driving traffic to that website is the key to success. It doesn’t matter what the purpose of the website is, it is quite simple; without traffic, it is not going to be able to meet its goals or achieve its purpose.
Driving Website Traffic
As easy as it is to build and populate a website, it is similarly hard to create the traffic. The reality is there is no one simple way to generate users. Rather there are many ways that, when harnessed effectively together, will result in good numbers. Here are some tips and ideas to get you started.
Optimize for Search
One of the best ways to get people to your site is to ensure that when people are searching the web for related topics that your website comes up on the list of Google results. And when we say that your site comes up on the list of results we mean at the top. Stats show that if your site is not returned in the top three of all search results that it might as well not be there at all. In order to ensure that you do feature in those top three spots, you should partner with an SEO agency – for example, if you’re in Australia, seek out the best SEO agency Sydney has available.
Buy Some Traffic
There is nothing wrong with buying traffic, and one of the best ways that you can do this is through the strategic use of Google Ads. Based on a cost per click model, these advertisements are based on the purchasing of relevant keywords. When people search for these keywords then your advertisement will appear as a paid ad at the top of the list of search results. Ideally, you will want to partner with a Google ads management agency to help facilitate and manage this process. They will know what is working and what is not, and they will ensure that the right traffic is targeted and that budgets are adhered to.
Look to Go Viral
Creating and seeding viral content is a great way to generate numbers. The key is obviously about the quality and relevance of the content ideas you post. The reality is that it is hard to know when something is going to go viral and when it won’t, but it is safe to say that if you are not creating the content in the first place then it is never going to go viral. The key is that the content needs to link back to your site – if it is a graphic that goes viral and there is no reason to do anything with it once it has been viewed, then it is not much use as viral content. Good viral content is viewed by lots of people, but they need to click through to the website to really count, otherwise, there is no real benefit to the call to action.
Build a Database of People
The more you know about your audience the better. As such you need to ensure that you are building a database of people for your business using a social media marketing plan and through platforms like newsletters. The hard-work is about getting people to come to the website in the first place. Once you have established that they are interested in what you have to say or offer it is easier to remarket to them via social media or newsletters to try and get them back again.