A sales letter should be like a king's messenger announcing the arrival of a king. It should be clear, precise and should keep the reader's interest alive. Most of all, it needs to inspire prospects to take the action you want them to take.
Here are a few things to keep in mind to write sales letters that get RESULTS.
The introduction of your sales letter should be dynamic. It should also be personal, so that the reader feels that it has been specially addressed to him or her. To accomplish this, you might have to do some research to ensure that your sales letters reach their intended target – or else it could be a waste of time and money.
Keep the letter humble and clear. You should make sure that you succinctly highlight your products and services, explaining the advantages of your products over others in the market. Above all, make sure that it connects with your target audience and solves a problem they have. You can do this through examples, testimonials or short stories.
If you are targeting your letter to a specific person in an organization, then you should address your sales letter in their name. This will increase the chances of them reading it and responding positively.
If you are too busy or simply unable to write an effective sales letter, note down all the important points you would like to incorporate and hire a professional writer to do the work for you.
Keep your sales letter short, humble and simple. Start by grabbing your prospects' attention and keep it flowing by sticking to your marketing message to the end.