More than likely, your business will fail if you don’t implement targeting strategies into your business plan. Target marketing is the practice of defining what types of people, called target audiences, are most likely to like your brand and buy your products/services.
Whether you’re a startup or a full-fledged business, using target marketing will cut back on wasted time and money while boosting your return on investment (ROI).
Read on to learn five key targeting strategies.
1. Discover the Right Keywords
Keywords are what people type into a search engine, like Google, or social media when searching for something that relates to your business. If your business can solve their problems, then you want to use the same words your target audience uses. This makes it more likely that you’ll show up when they’re searching for a business like yours.
The right keywords can help you define your own offerings while telling you how to speak like and reach potential buyers.
There are several keyword search tools that can help you find the right words for your concentrated targeting strategy. Our favorite, and one that we use regularly, is SEMrush.
Try this clever Keyword Discovery Tip to quickly pick article topics for your website
2. Emphasize SEO
Keywords are a small part of SEO, or Search Engine Optimization. SEO consists of practices that help your website rank on the first page of Google search results. This is important because most people don’t scroll past page one.
One of the best ways to boost your SEO is by writing consistent and topical blog posts. Blog posts also position your company as a credible authority figure and build trust.
Another bonus to blogs is that they’re shareable, so if someone likes yours enough to share, you can get more people to visit your website and learn about your business.
3. Use Custom Audiences for Ads
Many advertising platforms like Facebook and Google Ads give you the option to set up target audience parameters for your ads. By filling these out, you ensure that your ads are reaching people that fall within your target market and are more likely to buy.
You’ll need to have information regarding your target market’s demographics and psychographics to take full advantage of these features.
4. Retargeting and Lookalike Audiences
Two fo the best target marketing strategies are retargeting and lookalike audiences.
Retargeting involves targeting people who have already shown interest in your product in some way. Visiting your website is an example of showing interest. Retargeting these audiences can boost ad engagement by 400%.
Lookalike audiences are people who share similar characteristics or behaviors with people who your marketing has worked on, implying that it’s likely to work on them as well.
5. Hire a Target Marketing Agency
If you’re busy running a business, chances are you don’t have the time to develop and implement a complete targeting strategy on your own. That’s where hiring a targeting agency like mediashark can save you wasted time and effort.
A professional agency is able to create a plan for you, adjust it for higher performance, and give you reports that show you what’s working.
Try Out These Targeting Strategies Today
If you’re starting a business, then you need to consider target marketing while developing your business plan. If you already have a business and have yet to implement it, doing so will increase your revenue by a long shot.
Using targeting strategies ensures that your marketing efforts are reaching more of the right people with less effort.
If you found this helpful, be sure to check out our business blog and business plan templates.