Instagram marketing rules can help your business grow. The first rule, and perhaps the most important, is that Instagram success doesn’t translate into business success. Just ask the hundreds upon hundreds of Instagram stars who have millions of followers and cannot even sell a health shake or nutrient pill.
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Instagram Marketing Rules
There is something magical about Instagram in that it doesn’t have crappy advertisements. If you check out the ads they run, they are pretty awesome. If you are going to dive into Instagram marketing, then go through the Facebook promotional marketing affiliate program, put actual ads on Instagram, target them really (really!) well, and watch your success surge. Here are a few more tips on how to market your business on Instagram.
Buy a Successful Account
You can pay influencers if you wish, but for that, you get a single post promoting your stuff. If you buy several Instagram accounts from a company like Fameswap, then you get repeated access to a large audience of followers. Getting influencers to help you is fine but running several Instagram profiles that are already established is far better, especially if you can focus your energy on a single marketing message. Plus, some of your profiles may continue their success and grow their success, which is an added benefit of buying already-established profiles.
Give Influencers Gifts and Not Money
People on Instagram are sold on the idea that their influence and profile are worth millions. As a result, there is no amount of money you can offer them that will not seem insulting. They are looking for big-time deals, private jets, and so forth. The best way to get buy-in from influencers is to send them some of your best stuff in return for them posting about your products on their profiles. Many of them will not reply, but some will and some will post. Make sure to give them your link details, so they have a way of sending people to your website.
Do Not Rely on Stories
Way too many companies rely on putting promotional stories on their Instagram. Spammers were ruining the experience by putting poorly written advert after poorly written advert, causing the user to have to swipe away rather than tap. It was annoying and is one of the reasons why stories under 60 seconds can no longer be broken up. It is possible that your flash-promotional image over a video may generate some interest, but mostly it just annoys people. If you are creating promotional stuff, then add it to your feed or your reels and let people come across it organically. If you do use stories to promote your campaigns, then use it sparingly because people are getting sick of promotional messages in Instagram stories.
Learn The Instagram Basics
You do not need to learn how to build a car in order to drive one successfully. However, it pays to learn how to get followers on Instagram. At the very least, you can keep your account ticking over in order to maintain your current number of followers. Do not be blown over by those who claim you have to post every day or that your posts need to be perfect. Each company that successfully penetrates Instagram has its own way of making its mark. You need to find yours.
Get Rich, Interesting, Funny or Pretty
Instagram is pretty exclusive. The most successful accounts are of pretty/sexy women, even if those are not always run by females. The second most successful accounts are those of celebrities and those that post pictures of celebrities. After that, you need to be rich, funny, or very interesting in order to gain a big following.
Since you are running a business, you can become interested in offering people something they cannot get elsewhere. You can show them backstage or show them behind the store. You can test your products and perhaps put them under certain stresses and test conditions. If you wish, you can compare your products to other people, or you can create mini events for Instagram that promote your services.
Avoid Politics
Instagram is not a good place to get political. If you have marketing campaigns that have jumped on the current social justice trend, you need to leave it out of your Instagram profile. Regular users may be able to get away with this sort of thing, but your business will be torpedoed on Instagram. This is not like Twitter, where you can type in an acronym or show a symbol and get 10,000 bot likes. When you get political, you scare away at least one-half of your viewers, which means there are fewer eyes to see Instagram’s advertisements. Do not jump on trends unless they are Instagram trends, and never get political.
Try Marketing Tools Like Hootsuite or Buffer
You have to run your campaigns like any other, which means planning your material and making your material months in advance. To keep on top of things, use Instagram marketing tools like Hootsuite or Buffer simply to make your life easier. They allow you to add a better sense of structure to your campaign and help ensure the intervals between your posts are the same so that your hardcore fans know when to expect your content.
