What do you think of when you hear “digital asset?” You may think of a website, an online store, or a social media profile. While these are all common digital assets, many other types can be just as effective for growing your business. This post will outline six different types of digital assets and explain why each is so powerful.
Managing Your Digital Assets
There are many benefits to managing your digital assets. You’ll have a much easier time building a stronger collaborative relationship with your customers and much less time spent worrying about SEO, social media posts, and website design.
You’ll be able to spend more time creating the most important things for your business – and get better results. Because of the incredible potential of the digital asset management system, it’s essential to understand the different types you can use and how best to use them.
That way, you’ll have a better chance of creating engaging digital assets that will keep your customers coming back for more.
Types of Digital Assets to Create
There are many types of digital assets that you can use to market your products or services. Let’s look at five different types of digital assets and see how they can help you grow your business.
1. Images – Photos, Graphics, and Illustrations
Looking at image-based assets is a great way to expand your digital presence and attract new customers. Photos, graphics, and illustrations are often optimized for social media, so they’re easily shared and liked.
Plus, they have the added benefit of ranking higher on Google, so they’re an excellent way to drive more traffic to your page.
One downside to image-based assets is that they usually don’t load as quickly as other types of content on a computer or mobile device. It may take a few seconds for your customer’s computer to display the photo, for example, and your virtual store should only take a few seconds to load as well.
2. Videos – Promotional Videos, Product Demos, and How-to guides
Video content is an excellent choice for growing your business. It’s engaging and realistic and can often be used as a sales tool. You can create your videos or use pre-recorded videos that you can purchase from the internet.
Choose from Action, Adventure, Comedy, Documentary, News, Reality, and more. Start your video marketing campaign by creating a few short videos promoting your greatest strengths – your products, your service, and your employees. These videos can be used on your website, on social media, and on YouTube.
3. Audio files – Podcasts, Music, and Sound Effects
You might have heard of podcasting, right? Well, it’s an excellent way to promote your business too. Podcasts are lightweight digital media that can be created and produced using software such as podcasting software, a computer, and an MP3 player. Start your marketing campaign by creating a few short podcasts promoting a different aspect of your business.
Podcasts are often ad-free, meaning that you won’t hear any advertisements while listening to them. This is a huge benefit for your customers and potential customers alike – no matter what your product or service is, people will be able to listen to it for free and enjoy the content just as much as if you paid for it.
4. Documents – White Papers, eBooks, and Research Reports
These are reference materials meant to help you grow your business – guides, strategies, and how-tos. Choose from Business Basics, Types of Profitable Businesses, and more. This content is engaging and user-friendly, so they’re great for customers and potential customers. You can also choose free eBooks on various subjects related to your business – accounting to financing, marketing to customer service, and more.
5. Web pages – Landing pages, website copy, and blog posts
Your website is your first impression to your customers, and it’s what they’ll be looking for when they’re ready to purchase. Your digital presence shouldn’t be overlooked, however, as it can significantly impact growing your business. Creating a blog is a great way to promote your physical store and encourage customers to visit.
Blogs are easy to set up – you have to create a general topic related to your business and include a few samples of your products or services. Blogs are an excellent way to share your company’s story, and they can help you build ties with customers – both new and old.
Digital assets are just as impactful as physical assets when growing your business. They allow you to reach more customers, give you more options for promotion, and offer flexibility in creating content. You can manage digital assets using several software programs. Depending on how often you create new digital assets, you can expect an increase in website visits and sales.