Content marketing is one of the best ways to improve your rankings and earn links back to your site. However, content marketing can be tricky, especially when you’re trying to remain on-topic, create something valuable, and write a full piece that is easy to read and understand. This post will help you embrace SEO techniques for content marketers and get the proper structure for it to reach the top of SERPs.
SEO Techniques for Content Marketers
Here are six SEO techniques for content marketers you should try out:
1. Write Great Content
You already know that content is king in search engine optimization. You should also be aware that your content should be written with search engine optimization in mind. This means writing high-quality, original content and employing some tricks to make your content rank higher on Google, Yahoo, and Bing.
2. Do Your Research
The first step to an effective SEO campaign is understanding what your site is up against. You need a tool to help you with this, but it’s also important that you know where to find the right data and how to analyze it. Here are some tips:
- Searching for your keywords on Google can help you determine competition levels and how much traffic your keywords are getting in search results.
- Using analytics tools can help identify areas of improvement for your site by providing data about keywords, content performance, and backlinks, which influence search rankings.
See our free guide: How to Find High Keyword Search Volume Terms Fast
3. Optimize for Keywords, Not Information
Use keyword tools like Ahrefs, SEMrush, and Google Keyword Planner to create a list of keywords that your audience is searching for. Then prioritize them based on search volume and relevance to your content.
As you create a list of keywords, start placing them in the title tags of your web pages, headings, content body, and meta descriptions.
Remember that you’re optimizing for people first and specific keywords secondarily. That’s why it’s important to focus on information first before diving into SEO tactics.
4. Promote Your Content Through Outreach to Influencers
Every piece of content you create should be promoted extensively, but that doesn’t mean you need to do all of the heavy lifting yourself. You can reach out to influencers who will promote your content for you in exchange for a quote or a link back to their site.
The first thing you need to do is find these influencers. Start by searching through Google with your marketing persona in mind and see who shows up at the top of the search results. Once you’ve found some leads, it’s time to make contact.
Here are some basic tips for making connections, which is an important part of SEO techniques for content marketers:
- Personalize your outreach emails whenever possible
- Don’t just ask them to share your content; tell them why they would want to share it! Create a sense of urgency around the idea that sharing your content will help them reach a broader audience.
- Be clear about what you want right off the bat.
5. Make Sure Your Website Is Optimized for Mobile
You’ve got to make sure your website is optimized for mobile people. The mobile is the only platform growing in terms of the user base. It would be best if you prepared for an increase in search traffic from mobile users. Many plugins can help you prepare your website for mobile users.
6. Build Relationships With Other Bloggers in Your Niche
Building relationships with other bloggers and businesses in your niche is a great way to boost your SEO. It can lead to social sharing, which will increase content reach and backlinks from relevant sites.
Start by following influencers in your niche on social media. If you are doing local SEO for a business that sells products in the U.S., then follow the business’s competitors, influencers within the same field, and companies that sell complementary products or services.
7. Link Building
A website with great content has a lot of value. That’s why making sure your site is optimized for content should be a top priority for you. Here are some effective ways you can do that: optimizing all URLs, using plenty of images and videos, creating a site map, and ensuring you have plenty of internal and external links. Consider using link building by Vazoola to achieve these results.
While content may be king, effective link building is the key. Google’s algorithms take into account what others think of your content. When high quality sites link to yours, it’s a signal to Google that a reputable website considers your content to be worthwhile. This, in turn, boosts your rankings.