You're probably looking at my book review and wondering what has gotten into my head. Why would I recommend this book to a business owner?
It's a funny story: in the past month I've been talking to a business owner about how he wants to build his business. His plan is to position himself as an expert in his field and part of that included writing for a variety of publications that his service applied to. We started brainstorming publications together and then I said, “Do you think there's a place that lists these things?”
We asked around and sure enough, the 2006 Writer's Market does. It's filled with thousands of periodicals — including magazines and trade journals — and has addresses and contact information of the editors.
We got a copy and opened it and within a half hour had several pages of ideas because not only did we find more titles in the area we were thinking about, but thumbing through the book gave us ideas about other angles he could take in his articles.
So, is this a book you read from cover to cover? Not on your life! But it is a good book if you want to use articles to position yourself as an expert in your field… which many service-based companies (consultants, etc.) want to do. And what makes this book better than simply searching online is that you tend to flip back and forth through the book and when you do that, you'll find many more marketing opportunities than you thought you had available.
It's not something you'd read, but it's a great book to build your business.
