Wednesday, January 27, 2021
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How To Choose The Right Name for Your Business

What is in a name? A rose by any other name would smell as sweet, right? With all due respect to Mr. Shakespeare and his brilliant olfactory sense, I think former Vice President, Hubert H. Humphrey said it best: “in real life, unlike Shakespeare, the sweetness of the rose depends upon the name it bears.”

A name is absolutely important when it comes to business, both in making a solid first impression and developing long-term branding. In fact, choosing a business name is one of the most important decisions you will make for your small business. Why? If your customers cannot remember your business name, find it offensive, or even confusing, your business will suffer.

How do you go about choosing a business name? One that you can stick with and live with forever? Here are a few tips and business name ideas.

Describe What You Do

This may seem like an obvious idea, but many small business owners overlook the obvious. Where a name like ABC Ventures leaves people with no ideas what the business does, ABC Plumbing is very clear. Be careful, though, of deceptively vague business names like Seattle Quality Marketing. Does this business work only in Seattle? What is “quality” marketing? Do they cater to bigger or smaller business firms? When thinking of business name ideas, keep in mind that you don’t want to confuse potential customers about your business.

Make an Impression

Is your business name idea memorable? For instance, an actual computer consultant business owner named his company Rent-A-Nerd. It gives the customer a clear picture that there are smart people who can fix and improve technology, and the name makes a laughable yet memorable impression.

Easy to Spell

When you think of how to choose a business name, remember that people very likely will want to see your website. Spelling is important in business name ideas so customers will not only remember it, but also reference it in the Yellow Pages or on an internet search. A clever name like “Kritter Klub” may be cute as a doggie day care, but will customers know how to spell and look up your business if they just heard the name?

Use Your Own Name

Choosing a business name with your own name may be the obvious choice, especially if you deliver a service. Dean Henderson Hair Styles promotes your expertise as a top-notch stylist.

You can describe what you do after you name, or just use your reputation as the business name. Names like Anderson and Associates or J.J. Beals, Inc. may suffice nicely for a company in which you have already established yourself as an expert.

When choosing a business name, you have a plethora of options. Be sure you take time to brainstorm your possibilities, separate the best choices, talk about choices with friends and colleagues, and always check to see if the business name is legally available in your state business registry. You have to live with your business name choice. Make sure it counts.

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