Your brewery business plan can capitalize on the growing market for your tasty beverages. The global craft beer industry was valued at over $103 billion in 2021, with experts predicting its market value will reach over $200 billion by 2027. This makes this industry one of the areas a beer lover or entrepreneur should consider investing in.
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Branding in Your Brewery Business Plan
While sourcing capital to put into a craft brewery business may not be such a big hassle, growing your business can be challenging, especially if it is your first time investing in this industry. But worry not, as here are some tips to help you achieve the growth you hope to see in your brewery business plan.
1. Start With Your Product: Quality Beer
Customers want high-quality, unique, and flavorful beer options, which is missing among most craft brewers. A commitment to producing the best quality beers can help set your brewery apart from the competition.
While creating quality beers involves investing in the right equipment and ingredients, it should not be a one-time event. You will need consistency in quality by implementing strict quality control measures and regularly evaluating and improving your brewing process.
One of the most effective ways of ensuring you are consistent with quality is to invest in brewery production management software, such as Ollie, to streamline your operations. Having the right software solution helps you ensure quality, attract and retain a loyal customer base and build a positive reputation within the industry, leading to increased sales and growth that you can show in your brewery business plan.
2. Posting on Social Media
While your brewery could be in a unique location, you will still face competition from mainstream brewers and craft brewers whose market reach extends beyond their geographical location. One way of standing out is developing strong brand awareness through posting regularly on social media.
While focusing on the quality of your beers can help build brand awareness through word of mouth, there are several ways of developing a strong brand. These include leveraging the various communication mediums available, such as the internet and social media, to spread the word.
People drink with their eyes first. Share posts that contain images of your craft beer and, very importantly, people enjoying your beverages. When prospects see others smiling and having a good time, they will associate your brand with happiness.
Having a website and social media profiles is the first step in building awareness. You will also want to upload content regularly to keep your audiences engaged. On top of that, consider participating in promotional events or sponsoring local events to get your brand closer to the communities around it, thus building awareness. All this is part of a good marketing section for your brewery business plan.
3. Advertising
If you hope to realize speedy growth for your craft brewery, you should consider investing in advertising. Advertising is the most effective way of growing your craft beer business by promoting your brand and products to an audience you may not reach organically.
You can use different advertising tactics to get the word out about your craft beer business. For example, you could use social media advertising to reach a targeted audience. Email marketing is also a great advertising option, although it may be limited to audiences that have had contact with your brand, for example, past customers.
PPC advertising can also be pretty effective. The only downside to this option is the prohibitive cost of running a PPC campaign. However, it can help you achieve good traction within a short time.
4. Diversifying Your Product Offerings
Diversifying your product offerings can be a powerful strategy for growing your craft beer business. Offering various beer styles, such as dark and light beers, can appeal to a broader audience than focusing on one type.
You can also consider offering non-alcoholic options for people that are interested in the social appeal of the brewery setting but not into drinking or designated drivers.
Most people want a drinking spot where they can have access to food. So it is best to consider the food and alcohol combinations you should offer.
Alternatively, you can partner with a food vendor to have them stationed at your establishment to cater to the food needs of your clients.
You can also consider selling merchandise to create new revenue streams and help you stand out in a crowded market. By diversifying your offerings, you can reach new customers and build a stronger, more sustainable business.
These actionable tactics can help you improve your branding. Be sure to incorporate these into your brewery business plan.
