Videos are one of the best types of content to create for content marketing. Not only are they more engaging than most other types of content, but they tend to get a lot more exposure as well.
The only problem with videos is that creating them can be challenging – and costly. However that doesn’t have to be the case, and there are actually several easy ways to create videos for content marketing:
Create Slideshow Videos
Instead of recording a conventional video, you could create a slideshow video out of images. If you want you can even add a voiceover to provide more information, or background music to drive a stronger emotional reaction.
In general slideshow videos are easy enough to produce and all you need to do is come up with the images that are required for them. That can be outsourced, or you could capture photos quite easily using your smartphone or digital camera.
While not as effective as normal videos, slideshow videos make up for it by providing you with a way to regularly create simple videos for content marketing.
Record a vlog
Of all the types of conventional videos that you can record, vlogs are arguably the easiest. All that you really need is a webcam or smartphone to record the video while you address the camera directly.
Sometimes known as ‘talking head’ videos, vlogs are essentially the equivalent of a blog post – but in the form of a video. To spice them up you can edit in other relevant clips or images and provide further context if required.
Keep in mind that vlogs are almost entirely personality-driven however, so you need to spruce up your on-camera presence. The stronger your personality, the more engaging this type of content will be.
Capture a Screencast
Another easy way to create video content is to use a screen recorder to capture a screencast. Typically this option is used to create videos that require footage of apps or other digital products.
Contrary to popular belief you can create a wide range of videos by recording screencasts of digital products including product reviews, demonstrations, how-to guides, and more. On top of that you can also create other type of content such as expert interviews or discussion panels by recording video calls or conferences.
Overall you don’t need much to record a screencast and aside from a screen recorder. At most it may help to have a microphone to record a voiceover, and a webcam if you want to add a small webcam video frame as an overlay.
Having a video recorder such as Movavi Screen Recorder Studio would be a good place to start if you want to create content marketing videos. It will let you record your screen as well as videos from other sources – and then edit and improve them to make them look more polished and professional.
By now you should be starting to see that creating videos for content marketing doesn’t have to be difficult, nor do you have to spend your entire budget on it. In fact all that you really need to do is take stock of your resources then figure out what option would work best for you to come up with the video content that you need.