7 Techniques for Getting Reliable Customer Feedback

Can't figure out why is your business not performing as well as your competitor's? Getting reliable customer feedback can give answers. Here's how.
Getting Reliable Customer Feedback

It might be challenging to comprehend the emotions and mental state of one’s clientele. Your new product isn’t performing as well as you hoped, or your big holiday sale bust. Why?

If you want to answer that question and a lot of others like it, you will need to ask your clients for their opinions. If you can get it, you’ll have access to a new world of information about meeting your client’s needs.

Get some ideas from this list of seven methods to get customer feedback. It will be of help to you in developing an appropriate customer feedback plan for your company.

Proven Methods Of Getting Reliable Customer Feedback

The four primary approaches to gathering comments and suggestions from customers. First, let’s talk about the essential part of any plan to get customer feedback: the four main ways that are usually used. Let’s see!


It’s safe to say that surveys are the most well-known tool for obtaining customer feedback. The results of a survey might provide very detailed input on the topics you wish to concentrate on. Draft questions in registration form templates will allow you to get client input that is relevant to the difficulties that your company is experiencing.

Some of the negatives associated with customer surveys. Respondents are reluctant to complete lengthy questionnaires. Even if they do, they’ll start clicking their answers.

Ensure your surveys are brief and go right to the point to prevent this problem. Use the questions to which you need the replies for your customer feedback survey. You may also generate a dynamic QR code for use with Google forms for these surveys.

Receptacles for Providing Comments

You may get feedback from your site visitors without interfering with their purchasing experience by using review boxes. These single-question forms should position in a prominent location on your website.

Surveys are a great way to get the information you need from customers. But feedback boxes may provide you with information you didn’t anticipate. Buyers will note bugs or issues they encountered throughout their shopping experience. It serves as a warning about the problems that would otherwise overlook.

Establishing Immediate Contact

Low-tech alternatives are sometimes preferable to gather high-quality feedback from customers. It is possible to get clients’ input by calling, emailing, or setting up meetings with them. All these methods are effective.

You may receive more helpful information from a brief chat, such as verbal and non-verbal clues, than from a survey.

Looking at the Heatmaps

You may look at your consumers’ activities as a substitute for asking them for feedback. A heatmap provides a graphical picture of how your website’s visitors interact with the content on your site. Some software, such as Hotjar, monitors:

Where parts of your website people are viewing, where they are clicking, and where they are most likely to get frustrated and leave.  Enhance the user experience by using the information the heatmap provides and the tools available.

Improve the navigation flow on a particular page of your website if users tend to get trapped there. You may drop portions your clients don’t need and reorganize the ones clients need to make the content more beneficial to them.

When a firm utilizes and watches a visitor’s activities to gather feedback. The organization can access information they wouldn’t have thought to inquire about otherwise. And even if they did, their clients would never bring it up in conversation.

Asking For Comments at Abandoning Stage

When customers abandon their shopping carts is one of the most optimal occasions to get feedback from them. E-commerce websites confront an abandoned basket rate of roughly 68 percent. It indicates that you will have a large number of chances to get feedback from customers and read more about SurveyMonkey alternatives.

You may lower the number of customers who leave their shopping carts. While boosting the number of customers who convert and the amount of money you make. A simple textbox in a popup window may help collect customer feedback about their shopping cart abandonment.

You can also pose a question with many answer options to your consumers, asking them to disclose why they did not complete their sale. The following is a typical collection of answer options:

  • Unanticipated or more fees while completing the buy
  • Found a better offer at another website.
  • It took too much time to complete the procedure. There were no delivery choices that satisfied their requirements.
  • An exit-intent popup may prevent cart abandonment by catching consumers’ attention. You can ask for input at the last moment.
  • Request comments immediately after the completion of a transaction.

Asking clients for feedback shortly after making a buy is another helpful piece of advice. A consumer’s experience after making a sale is significant in persuading them to make other purchases.

At this point in the process, receiving customer feedback is quite helpful in ensuring you create a good connection with them. It can turn a one-time consumer into a loyal client. Your customers will have a greater sense of belonging when they contribute to the success of a shop or brand they like.

Besides, clients who have made a buy have a more upbeat disposition. They are more receptive to having conversations. You can put this chance to good use. Display a message on-site immediately after the customer has completed their transaction.

For example, in return for the customer’s evaluation, they will get 20% off on the next buy discounts. Customers will be more likely to take part in the survey and become loyal patrons of your business due to the value.

Make Commenting Easy

People will always visit your website. But not everyone will have the time or interest to fill out lengthy questionnaires about their experiences there. Utilizing clickable icons that provide your consumers an opportunity to communicate. How they are feeling and providing feedback is one method for increasing the response rates you get.

You can get a sense of how your consumers are feeling. Collecting several short responses might assist and guide you about problems that impact all users.

The popups make it easy for your site visitors to provide feedback. Icons are excellent attention-getters that get results. And some examples are stars, emoticons, thumbs up/down, or unique graphics.

Focus on Real-Time Comments

You may obtain immediate feedback on the quality of your customer support from site visitors who have requested help via your live chat. If a consumer has a bad experience, swift action on your part might help you gain back their confidence.

But, you should be aware that following their live chat session, they will immediately experience an intensification of both their good and negative feelings. The information you get will so be exact and raw.

This feedback may consist of simple inquiries, such as whether or not the user found the chatting experience beneficial. You can also use this to rank the people who provide chat help.

How to Use Comments and Suggestions From Customers

After you’ve learned how to gather client feedback, only half the fight is won. You need to know what to do with it once you have it.

Are you looking through a massive file packed with excellent and negative customer comments? That could seem like a lot to take in. But, after you have devised a method for classifying the data, it will be much simpler to examine each category.

For instance, you will want to keep the feedback that consumers provide about your products. It is distinct from the input they provide about the customer service you offer or the design of your website. After that, communicate the pertinent information to your team members. These members can execute modifications depending on the feedback received.

As long as it reaches the proper person, any bit of criticism may be of good advantage. An adequate possible understanding of how to react to comments and suggestions made by customers is useful. It is attainable for a team that focuses only on one aspect of your company’s operations.

Last, it should be a warning sign if several clients express concern over the same issue. When many individuals agree on something, you can be sure that it resolves as soon as possible. There are many more consumers who aren’t complaining yet are having the same problems.

Lessons Learned

Because every one of us has our own set of blind spots, input from customers is valuable. When it comes to enhancing a product or service, there are several possibilities available to you that you would not consider on your own. There may be occasions when you need the help of your clients.

  • As soon as you take the initiative to ask for the opinion of your clients, you will enjoy the brilliant suggestions that come your way.
  • Each of the several approaches to gathering customer feedback. Each of which is under discussion comes with its advantages and disadvantages.
  • Gathering consumer feedback and incorporating the lessons learned is essential to get the most excellent possible outcomes.

Author Byline:

Darakhshan Roohi is a Pakistan-based content specialist focused on cryptocurrency, Fintech, and ERP-based business solutions. She is a freelance writer and part of groundbreaking cryptocurrency content presently under work!

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