Getting Your Small Business Involved in the Community

community involvement

Finding ways for your small business to get involved in the community can help motivate employees and it can be good for business too.

When you and your small business are active participants in the community, the name of your business can become well known, and you will be thought of highly by members of city council as well as by other small business owners in your area.

Community Involvement: Time and Money

Community involvement does not necessarily mean making large monetary donations. Instead, donations of time are just as valuable.

Consider sending a team of employees to the next Habitat for Humanity build that takes place in your area. Or, you could select a local charity to sponsor during the holiday season.

When employees come to you with an idea about a specific charity that they would like to help, do your best to find some way for your business to help that charity.

Obviously, you may not be able to help every charity that is brought to you as a suggestion, but if you can act on an employee’s request, that can do wonders to boost morale – and make the employee feel like an important part of the team whose suggestions are taken seriously.

Make Your Time Count

There are lots of ways that you can help your community without spending a lot of money.

  • Hold a toy or food drive
  • Spend an afternoon with some employees working in an elderly neighbor’s home
  • Make monthly or bi-monthly visits to a local nursing home or children’s hospital

There are lots of opportunities in every community for such giving. Find ways to become actively involved in YOUR community today.

Local SEO Value

Not only does getting involved in your local community help your business’s visibility, it can also help drive traffic to your website using local SEO (search engine optimization).

Post pictures of your involvement at the local event and post them to your blog with a quick write up that includes the location.

Also, ask the organization you helped to post a link to your site.

Google is able to track local events so when your website is mentioned in content that relates to local events, it increases the “local signal” to Google, which in turn helps boost your website’s rank for local searches.

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