Why your small business should have a mobile app? It’s not a secret that the share of mobile traffic is growing rapidly, which is why a mobile app is a must-have for every business. If you are still not sure about mobile app development for your business – this article will convince you.
List of Reasons Why Your Small Business Needs a Mobile App
Over the last few years, there has been a steady increase in the use of mobile phones or tablets over computers. They’re small, they’re light, they’re portable —everything you need in today’s hectic life rhythm. In 2021 alone, users downloaded about 230 billion mobile applications. Recognizing the importance of proper mobile presence, businesses have been paying a lot of attention to this user channel.
However, small business owners still sometimes need to be convinced to build a mobile app. The Twinslash development team, which specializes in mobile application development in healthcare, real estate, telecom, and other industries, claims that many worry whether the app will be worth the money invested in it. In this article, we will review the main advantages of mobile applications for small businesses.
New Revenue Opportunities
People’s whole lives are on their smartphones these days. And while a traditional physical outlet approach is still far from becoming obsolete, going mobile is a smart move when it comes to uncovering new revenue sources.
An application is an excellent opportunity to reach an even wider audience, across various demographic groups, ages, and locations. It gives users a chance to quickly and efficiently purchase your products or services at the push of a button.
Depending on the type of your business, you can monetize your mobile application in different ways. You can use in-app purchases, offer various subscription plans, or provide paid access to the app or its premium features.
Increased Customer Engagement
Having an app allows customers to engage with your business more closely. It is vital for brands to communicate with their customers directly and stay connected, and mobile apps offer this opportunity. Clear and consistent communication increases customer engagement and helps promote user loyalty.
An app allows you to engage with your customers through personalized messages and offers, sending push notifications to remind them about your business or a specific deal, and integrating social media channels to promote content sharing.
Strong Brand Image
Unfortunately, having a good product is not enough to build a strong brand — you also need quality marketing. Your service or product needs to be considered as the best-fitting and the most reachable solution to the user’s problems. And a mobile app can do just that.
Having a mobile application gives your business a sense of availability, which adds to your credibility in the market. Moreover, positive reviews and comments in app stores will also be valuable to your image.
Access to Valuable User Data
A mobile app is a great way to gain access to valuable user data. It allows you to learn and analyze people’s preferences, needs, interests, and behaviors — and then use this information to create a winning marketing strategy. By analyzing the obtained data, you can determine consumer patterns, understand purchasing trends, and swiftly shift business focus depending on market tendencies.
To gather insights from your users, you can utilize tools like UXCam and Firebase. With the help of these tools, you can collect data about the number of weekly/monthly users, their demographics, the number of downloads, and retention rates. You can even review user sessions to see what exactly went wrong and where.
Loyal Returning Customers
A key to a successful business is high customer retention rates. If you want to maintain high retention rates, you should ensure that customers are willing to return, use your product frequently, and stay loyal. If your customers are dedicated, you can easily make short-term and long-term forecasts about your business growth.
An intuitive mobile app with a smooth user experience is a loyalty tool in itself. If you provide your users with valuable information, personalized offers, and helpful features, they are likely to stick with you in the long run.
Additionally, you can offer loyalty programs through your app: rewards for frequent visits, cumulative discounts, points for purchases, coupons, etc. High customer loyalty is an awesome marketing tool, too, because if users like your brand, they are more likely to recommend it to others and boost customer acquisition.
Staying on Top of the Competition
It’s pretty hard to pioneer a product or service these days, so whatever you offer, you probably have a dozen or two competitors breathing down your neck. If a customer is hesitating and choosing between two brands —one with an app and another one without — guess which one they will pick.
With nearly half of small businesses in the world having a mobile app, your business cannot afford to be an outsider. And with today’s abundance of cool UI/UX options, an app can make your business stand out from the competition in more ways than one.
Moreover, as technology is moving forward and brands are actively integrating IoT in their operations, your mobile application will serve as an excellent base for implementing innovative features. This will further distinguish your business and improve your stance in the market.
Building a mobile app is not just a way to increase sales. An application will help you build a stronger brand, engage with your customers more effectively, get your hands on helpful user data, foster customer loyalty, and stand out in a highly competitive market.
It is almost impossible to have a successful business these days if you don’t have a mobile application that offers your customers an intuitive, easy, and fun experience and connects them to your brand in a few taps on the screen.
Building a mobile app is easier than your think. All you need is to find a great team of experts, share your idea and vision with them, and receive a finished product you can win over your customers with.