Handwritten business notes are a game-changer for small businesses. Instead of emails and calls that customers are used to nowadays, using handwritten notes in B2C communication will demonstrate warmth and dedication and can ultimately boost your business.
Handwritten Business Notes Stand Out
In a world where email is the driving force behind business communications, your handwritten business notes provide a refreshing change that will put a smile on the face of your clients and prospects.
You can use handwritten notes for many areas of your client relations, from reaching out and communicating about your products or services to saying thank you at the end of the sales process.
You can even use them for a simple hello from time to time or a birthday card once a year.
This is a simple change in how you communicate, but it is an effective way to improve your customer relations.
In this article, we will show you the ways to use handwritten notes to promote and grow your business.
Send Reach-Out Messages
Prospecting for new customers is an important task regardless of your business’s phase. But having in mind that an average open rate for emails is around 20%, it can be a daunting task to get clients. People’s inboxes are swamped with promotional content, and they usually don’t want to open it. This is why getting new clients is especially challenging for small businesses, where every new customer can make a huge difference.
Adding a personal touch to your reach-out campaigns can make a huge difference. But, first, you must get your potential customer’s attention. One of the best ways to do so is by writing personalized handwritten business notes.
This is your opportunity to stand out from your competitors and show potential customers that you are willing to dedicate your time to their needs.
Your handwritten note should include the information that will show you did proper research about them and their needs, such as how your business will be helpful to them and a short description of your business, as well as the products and services you offer.
Send Thank You Notes
Let’s say you already have happy customers and are satisfied with how your business is growing. You should demonstrate it to them by saying thank you. Thanking your customers for choosing you doesn’t require much effort but can help you develop a lasting relationship with them. Here, calling or sending an email will do the job, but if you want to make your customers feel special, handwritten thank you cards will help you achieve that.
Thank-you notes shouldn’t be too long or complicated. They should have a personal touch and refer to a specific occasion. For example, you can thank your customers for making a purchase or for being a loyal customer for a couple of years.
Note: Don’t wait too long to send a thank you note. The sooner you act, the higher the probability of your customer becoming a returning one since they will have a combined satisfaction – from your products and services and the customer care you provide.
Send a Follow-Up After an Event
If your business has regular events, don’t miss out on the opportunity to bond with your clients during this time. Sending handwritten business notes to the people you spoke with during the event is a special way to thank them for their time.
You can make an even better impression by taking notes about the people you speak with during the event and using them for a follow-up. This is a great way to push your potential customers down the sales pipeline, especially if they were hesitant about using your products and services in the first place.
Even if you don’t manage to close a sale immediately, handwritten business notes will stay in your memory for a longer time than a standard email follow-up. As a result, in the future, when they need products or services that you offer, the chances of them reaching out to you are higher. This is because of your approach and the time you set apart for making your conversation different from the average.
Create handwritten birthday cards
One of the best ways to connect with your customers is to put extra care into your relationship with each of them. A follow-up after purchase or an email with new offers you have is a great way to do so. And many businesses do that.
You can stand out from the crowd by sending handwritten birthday cards to your customers. This way, besides the extra attention they’ll receive, you will add a bit of warmth and deepen the relationship you have with them.
These types of messages are not directly related to business processes, they focus on your customers as people, and this is what, besides the quality of your business, creates trust and loyalty.
It is easy to gather and save information specific to your clients – a simple CRM software will take care of this part. In addition, it is a great way to keep track of other information you can use later to personalize communication with your customers.
To make the best use of the handwritten business notes, simply sending them is a good start. First, however, you should follow these tips to make the most of them.
- Be personal – let yours and the character of your business shine through the notes you send
- Keep the notes simple – a simple “thank you” or a couple of lines are more than enough to catch your customers’ attention without boring them. Use online tools to get ideas for engaging content, such as keyword idea generator.
- Create a memorable note – although the act of sending the notes is memorable by itself, you can enrich it by adding a note that is specific for the customer (the day you met or something that reminds you of them)
- Include business details – since you’re in the game for profit, after all, your handwritten business notes should include CTA whenever possible
Handwritten business notes are an excellent way to make your business stand out from others and market it to potential clients.
Even better, they can also help you deepen the relationship you have with your current ones and will put loyalty of your customers over the top.
About the Author
David Wachs is the founder and CEO of Handwrytten – Handwriting Services for Brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, and others.