Small business owners often start their business with the best intentions. They form the business name, draw a logo, and create a slogan. A few years later, the business has grown, but it is still lagging behind the competition. This may indicate that change is necessary and it’s time to change your brand and get a new logo.
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Change Your Brand
While it’s important to choose a strategic business name initially, sometimes change is what a business needs to grow to the next level. When this is the case, the small business owner must re-strategize a new brand identity and logo, as well as form a campaign to get the “new” and improved business in front of old and new customers.
Rebranding can be a great opportunity to breathe new life into a company. It’s a chance to start fresh, and to change your brand to better reflect your company’s values and mission. A new logo is often at the center of a rebranding effort, and it can be a powerful symbol of change. By carefully planning and executing a rebranding strategy, businesses can create excitement, build buzz, and attract new customers.
Clarify Your Business
First, a business name should clearly indicate to your customers what you do or provide. If it’s time for a business name change, think of a name that sets you apart. If you are now Johnson’s Junkyard, try Albuquerque Used Auto Parts. Change your brand to reflect what you aspire to be.
Cement a Good First Impression
Your business name and logo design create your first impressions on customers. Stick with fonts that are easy to read, but are part of your industry. You might use script fonts for a creative agency or art design business. Financial businesses use traditional serif fonts. Make sure it is readable and easy to reproduce.
If you want a logo, hire a professional or use online logo maker tools to design a logo online free. A graphic designer will have the experience and breadth of knowledge to design both your business name and logo that works for your industry. It should be simple and use only a few colors. When you change your brand, you don’t want to add complexity.
Creating a New Campaign
When you change your business name and logo, it is then time to start the campaign for new branding.
- Start by sending out announcements to everyone on your current mailing lists.
- Tell your customers, vendors, and suppliers.
- Make an announcement to the world about your new brand name and logo.
- Buy advertising in your local media.
- Think of promotional events that will introduce your new brand to new customers.
- Free samples are always a good promotion strategy.
Your main goal when you change your brand and logo is to make sure that everyone knows what it is you do and what your products are. When customers know these two important elements, then you have to prove to them why you are better than the competition.
Getting Started
Even the most successful businesses change their branding and logo from time to time in order to stay current with market trends. If you’ve been noticing that your small business growth has plateaued, it might be time for a brand redesign. Luckily, this process doesn’t have to be expensive or difficult.
Sometimes name recognition is the competitive edge you need. If you think it’s time to change your brand, keep these tips in mind, and make it clear to your customers that change is for the good.
You can use free online tools like Canva to create a new design that represents your company in the best light possible. So don’t wait any longer – start brainstorming today about what kind of new look you want for your small business!
