The Importance Of Keyword Rich Articles
One of the best ways to publicize your business online is by writing keyword-rich articles that contain a link to your website. But what is a keyword rich article and how can you use them to your benefit?
To optimize articles for search engines, people very often make use of keyword density and placement. Search engine spiders (computers) detect and recognize keywords in an article, resulting in greater visibility for the article.
What are Keywords?
Keywords are words that are placed in articles several times. Since these words are used more than once, the search engine spider brings up the article during when someone searches for that particular word.
Over Optimization of Articles
It is possible to overdo it with keywords. If this happens, your site may be penalized. This affects the ranking of your website's pages and could even lead to being blacklisting from certain search engines (notably Google).
What is Keyword Density?
The number of times a keyword is repeated in the article is referred to as ‘keyword density'. For example in a 500-word article with a keyword density of 5%, the keywords would be placed 25 times. There are various suggestions for the repetition of keywords — I recommend about 2-3%. However, ultimately it is up to you — if you've used a certain keyword density in the past with good results, you may want to stick with that.
The Right Keyword Placement
Irrespective of the keyword density you should always place keywords in the beginning (within the first 25 words) and at the end of the article. Ideally, the keyword should also be present in the article title.
Using the tips above will make your articles more visible in the search engines, and result in more click-throughs to your website.