Laura asks, “Do door-to-door sales still work?”
Dear Laura,
According to SBTV , there are 13 million sales people making door-to-door calls resulting in over $28 billion in sales. The numbers show us that it is effective. But aside from the numbers we need to also do a gut check: What do your instincts tell you about door-to-door sales?
While it does generating buying activity, it may lower the perceived respectability of your business. I'm not saying that there's anything wrong with it, but I am suggesting that consumers may lump your business in with other door-to-door contact, including religious organizations or those companies that sound like they are the power company offering to lower your energy bill.
If you do want to use the face-to-face method of sales, it's okay to use door-to-door methods as long they are not your primary method of contact. Let people connect with you through the telephone or Internet first and then offer the value of coming to their home to display your wares. This makes you seem like you add value to their lives by saving them time.
Buzz
