Creating a mobile app for your business can lead to more sales. According to Statista, almost 85% of the world’s population now owns a mobile device. But that’s not all. These small gadgets have become a handy tool for almost everything, including shopping. It then makes perfect sense for companies to create an app to increase leads and convert more customers. But how?
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Creating a Mobile App for Your Business
This blog shows five ways to design a mobile app that users will fall in love with they will do business with you.
1. Keep it Simple
In case you haven’t noticed it yet, most mobile app development services don’t talk about adding the latest advanced features. Instead, they focus on two things: solutions and user experience (UX).
Contrary to popular belief, most users don’t care about the bells and whistles. What they’re looking for is something that is easy to use and navigate.
When it comes to designing a mobile app for your business, less is more. Otherwise, complex ones will only frustrate your market they will eventually give up on it. Include only the most essential features–those that truly make sense and address your users’ pain points.
In exchange, pay more attention to the user journey, or the sum of all experiences that a person has while using your app:
- Use real-world metaphors. If it’s a task that can be done offline, make sure your app simulates that experience as much as possible.
- Make the UI self-explanatory, so users will know what to do next without having to guess.
- Put efforts to have a consistent look and feel throughout the app. Consistency builds trust.
- Keep the user in control.
2. Design With the Users in Mind
Does it help if the app is visually appealing? Yes, humans usually gravitate toward pretty, nice things. But eye candies can only do so much.
Make the mobile app for your business work by following the primary UX principle, which is to put the users first. Here’s how to do it:
- Define the users you’re targeting with your app. Are they stay-at-home moms, busy office workers, or millennials? It will help you determine how to design the user interface (UI) and how to craft the user experience.
- Research what these people want. Study their behavior when it comes to using similar apps. In the process, you’ll understand how they think and what they expect.
- Design an inclusive and equitable app. Your app should not discriminate (whether deliberately or not) against certain demographics. For instance, it should be accessible to people with disabilities and those without a stable Internet connection.
- Make it fast and reliable. When we say fast, we don’t only mean the app’s loading speed. It should also respond quickly to user inputs. The last thing you want is for your market to get frustrated because they have to wait too long for the app to process.
3. Use Customer Feedback
How do you know that your target market would love the app? Get customer feedback. And you have many ways to do it:
- Release a beta version. If you already have a working prototype, share it with a group of users who fit your target market called beta testers. Take note of their comments, reviews, and suggestions. These will help you make the necessary improvements before releasing the app to the public.
- Conduct online surveys. You can also use social media platforms or online forums to ask people about their thoughts on the app. Again, their feedback will come in handy as you finalize the design and features of your app.
- Engage with your market. Try to participate in online conversations related to your industry. In doing so, you’ll learn more about what your target users want–and how you can give it to them through your app.
- Perform an A/B test. Do you have two app designs that you can’t decide on? Why not test them out? Show design A to group A and design B to group B. See which one performs better in terms of user engagement, conversion rate, and other key metrics.
4. Update the App Regularly
Make it a habit to release new updates for your app on a regular basis. This shows that you’re constantly trying to improve the user experience. More importantly, it reassures your market that you’re still around and that you haven’t forgotten about them.
That said, don’t roll out new features or updates just for the sake of it. They should address a particular pain point or fill a specific need. Otherwise, you’re just wasting your time and resources.
5. Promote Your App
Now that you have a high-quality mobile app for your business, it’s time to let the world know about it. Here are some effective ways to do it:
- Optimize your app store page. Use search engine optimization (SEO) to increase your rankings in the search results. Make sure your app’s title, description, and keywords are carefully chosen to match what people are searching for. Also, include attractive visuals (e.g., screenshots, videos) to give them a preview of what they can expect from the app.
- Get reviewed by popular bloggers. If you know someone who writes about apps or technology, ask them if they can feature your app on their blog. This can help you reach a wider audience and generate more installs.
- Run ads. You can also use paid advertising to promote your app, whether it’s through social media platforms like Facebook or Google AdWords. Just make sure you’re targeting the right people with the right message.
Conclusion
There you have it! These are five ways to make a mobile app for your business that will attract new customers. Just remember to keep your target market in mind every step of the way. With their needs and wants as your guide, you’ll be able to create an app that they would love to use.
