Email Marketing

If you market your products and services by sending unsolicited email, stop! It can really cost you.

What to watch out for when you start marketing through an online discussion group.

What can sending unsolicited email really cost your business?

How to use email to increase your online sales.

How do computer hackers get into your company’s computer systems? What can you do about it? What’s the government doing about it?

Bill Cooke, one of the founders of the super- successful online exercise equipment retailer FitnessZone, found a winning strategy for sending out direct e-mail.

Many companies are successfully marketing themselves through email. But if you aren’t careful, you could end up causing more damage than good. What can you do to make sure your marketing efforts are accepted, not scorned?

Without a plan, don’t expect your e-mail marketing effort to get a standing ovation. Here are elements some consultants include when developing an e-mail communications plan.

A case study on how one small retailer boosted sales using email marketing.

If you spend much time doing business on the Net, chances are you’re going to end up on some spam lists. How can you minimize your exposure?