Company Attracts New Clients With Direct Marketing Campaign

Case study on one company’s efforts in banner advertising and email marketing.

Buying an E-Mail Lists? Tips for Business Email Marketing Lists

Before you rent an email list, make sure you won’t end up being viewed as a “spammer”. Here’s how.

Spammers Beware: ISPs have more legal clout than ever

If you market your products and services by sending unsolicited email, stop! It can really cost you.

Email Discussion Group: Failure Example & Tips To Avoid Failure

What to watch out for when you start marketing through an online discussion group.

Spam Case Study: The Cost of SPAM

What can sending unsolicited email really cost your business?

Online Merchant Mistakes: Failure to Use E-Mail Effectively

How to use email to increase your online sales.

Computer Hackers, Computer Crackers and Computer Security

How do computer hackers get into your company’s computer systems? What can you do about it? What’s the government doing about it?

Steps to Responsible E-Mail Marketing: Rules of Email Marketing!

Bill Cooke, one of the founders of the super- successful online exercise equipment retailer FitnessZone, found a winning strategy for sending out direct e-mail.

Methods of Email Marketing: Building Email Lists

Many companies are successfully marketing themselves through email. But if you aren’t careful, you could end up causing more damage than good. What can you do to make sure your marketing efforts are accepted, not scorned?

Developing an E-Mail Communications Plan: Elements and Tips!

Without a plan, don’t expect your e-mail marketing effort to get a standing ovation. Here are elements some consultants include when developing an e-mail communications plan.