In the thrilling world of property buying and selling, understanding how to stand out among competitors is crucial. With the popularity of HGTV, it feels like there are more active realtors and homebuyers than ever fighting for their slice of the pie. Real estate businesses that purchase homes full-time are battling over low inventory in many U.S. markets. Without more leads for your real estate business, deal flow slows down, and so you’re your business. Thankfully, there are tried and tested methods to get your name out there and find more clients.
Here are 4 powerhouse strategies to supercharge your lead generation strategy for your real estate company.
Table of Contents
1. The Power of Social Media
If you’ve been limiting yourself to just posting photos of the properties you’re selling, you’re barely scratching the surface of social media. Platforms like Facebook, Instagram, and even TikTok can be instrumental in setting you apart. What if, instead of just showcasing homes, you told stories? Engaging narratives about families finding their dream homes can help you connect with other potential leads online.
Educational Content
The main goal of this marketing plan is to resonate with viewers! Host Facebook Live sessions where you answer questions about the home-buying process. Engaging educational content is key. Use Instagram Stories to give behind-the-scenes looks into a day in the life of a real estate homebuyer. The more authentic and engaging your content, the more you position yourself as a relatable individual who understands the buyers and sellers.
Personal Branding
Generating leads can take time. Especially when it comes to building an online presence, consistency is key. If a hopeful home buyer or seller is comparing multiple companies to go with, they will look you up online. The more social media posts on the internet of you doing what you say you do, the better.
Online leads are judging every inch of your online presence. Post on social media as frequently as possible. This makes you appear not only more credible but also more human to home buyers and sellers online. The internet can be a scary place, especially for leads that are older in age. Gain their trust by having a strong online presence through consistent social media posts. This will help convert more online traffic to actual leads – and eventually sales.
2. Optimize Your Website for Local Searches
The vast majority of homebuyers (or sellers) begin their property search online. What does this mean for realtors? A golden opportunity! When someone types “best realtor in [Your City]” or “homes for sale near me”, your name needs to be at the forefront.
This is where local search engine optimization (SEO) comes into play. Ensure that your website is peppered with local keywords that potential clients might use. Remember, it’s not just about sprinkling keywords everywhere. Your content should be rich, engaging, and offer real value.
Informational Online Blogs
When drumming up potential blog topics, think from the perspective of your future clients. What will they be searching? And what information can you offer that would be helpful and useful toward their goals? Give the people what they want!
Long-form informational guides are being more favored by search engines like Google. A search engine is more likely to rank a website if it answers the query of the search to the fullest extent. A small blog post doesn’t go very far in the SEO rankings nowadays – unless no one else has written on the topic or your website has insanely high authority.
Dive deep into the information blogs that you write to help build your online presence and generate more leads. Answer questions in-depth, helping your website become the authority on a particular, local topic. For example, if you want to rank for a topic like how to sell a house in a certain city, cover all related topics to that primary topic.
Consider any question that a user may ask about that topic and answer it through your website. This will help your website develop higher local authority and ultimately generate more real estate leads for your company.
Website Speed
The majority of searches happen on mobile. Make sure your website is mobile-friendly and fast. An easy-to-navigate, informative site can be your best salesperson. Search engines normally won’t rank a website online very high in the search results if the page speed is slow.
This online ranking factor makes sense! If your website is slow, the user will have a bad experience. When users have a bad experience, they are unhappy and blame everyone involved, including the search engine. Tune your website up by making sure it has fast loading times when it first gets clicked. Also, avoid large images, which can slow a website page down. Keep your website lean and quick to help it show up more in the search results and bring in more real estate leads that you can start closing.
3. Engage in Community Events
Imagine being at a local football game and seeing your real estate company’s name on the team’s jerseys. That would get a lot of attention from local eyeballs. Also, consider hosting a workshop on first-time home buying at a community center. Word-of-mouth recognition from such initiatives can be massive in generating more real estate leads.
Community Reputation
Being an active participant in local events helps amplify your brand. Additionally, it cements your reputation as a business that cares about the community. This can be the defining factor for many potential clients. They’re not just looking for a random real estate company to buy or sell with. Homebuyers and sellers are looking for a trustworthy figure in the community who understands their specific needs and concerns.
Referral Business
The more well-known you are in your community, the more present your real estate company will be in people’s minds. Combine that with a few 5-star experiences that you provide home buyers and sellers, and your business will boom.
Referral real estate leads are the absolute best. They likely hear about you from a friend or family member who already had a good experience with you. The ice is completely broken. Plus, the more you serve your community, the more this compounds over time. Online positive reviews will begin piling up. You will be the talk of the town. Eventually, your real estate business can become the go-to company when people need to buy or sell.
4. Personal Touch
In an era dominated by emails, tweets, and automated messages, the charm of personal touch can’t be emphasized enough. Imagine the joy of a client when they receive a handwritten note from you about a special occasion. It can be simple, like mentioning the anniversary of their home purchase. Reminisce with them about their home-buying journey.
Small Gestures
Another great personal touchpoint is simply calling them to say hi. These seemingly small gestures can leave a lasting impression. They reinforce your genuine care and commitment to the people you work with. Personal touches show that you are more than just a real estate business that is out there to make money.
Trust is Hard to Come By
Trust is harder to come by as we get more entrenched in our online worlds. Websites can be whipped up in minutes, making it appear like a real estate company is legitimate when they are not. Adding a personal touch to your business carries more weight than ever.
Many real estate companies may send a ‘thank you’ email to you after working with you. Before doing that, ask yourself how many emails you receive per day. Probably way too many! Consider adding some form of a personal touch to how you interact with leads and clients. These small touch points help gain and retain trust. Your real estate company will stand out among the rest to potential leads and existing clients.
Generating More Real Estate Leads
The world of real estate is as much about properties as it is about people. When attempting to generate leads, remember the human side to interacting with people through your marketing efforts. There are digital strategies, as well as in-person ones, that can help you bridge the gap between you and potential leads. Generate a steady stream of leads and solidify your reputation as a real estate company that truly gets it.
