Finding clients is an exciting yet challenging part of running a business. After all, marketing strategies are ever-evolving, and what worked well a few years ago likely won’t have the same effect today. Thankfully, there are still several effective marketing strategies to help find your next client.
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1. Use Social Media
Social media marketing is no longer an option. It’s now vital, whether you’re a small business owner or the CEO of a multi-million dollar company. If you haven’t leveraged the power of social media yet, consider that one of the most popular sites in the world is Facebook, with roughly 2.96 billion monthly users. It would be a disservice to your business not to tap into such a large market.
Social media offers a convenient avenue to communicate with current and potential customers. You can post videos, share coupons and promotions, and encourage valuable feedback — the opportunities are endless.
2. Ask for Testimonials
Suppose that you’re craving a burger. You may be new to the area or want to try something new, so you search for “burger restaurants near me.” There are two nearby burger joints, one with 50 glowing five-star reviews and the other with a small handful of reviews from 10 months ago. Which restaurant are you picking?
Reviews carry significant power when it comes to purchasing decisions. Today, more than 99.9% of consumers say they read online reviews. Ask your clients for reviews and testimonials so future clientele can feel good about choosing your business in the future.
3. Start a Blog
Writing blog posts is an excellent way to connect with current and future customers. You can showcase your products or services, answer common questions, and invite guest bloggers to boost your traffic.
Blogging also helps to establish your credibility and authority. Financial professionals, for example, can leverage blog posts to break down otherwise hard-to-understand financial concepts and provide immediate value to potential customers.
4. Use Your Network
Do you have professional contacts? Maybe you’ve even built a close relationship with a satisfied client. Don’t be afraid to leverage your network and offer referrals for bringing on new clientele. If you’re still building your professional network, promote your business on social media websites like LinkedIn to connect with other professionals. You never know which connection could lead to your next sale.
5. Beef Up Your SEO
Implementing search engine optimization (SEO) best practices will help you find new clients, improve your business’s online visibility, and keep your brand at the top of search engine results.
Some ways to improve your company’s SEO include:
- Doing keyword research and integrating popular keywords into your content
- Creating a detailed Google Business Profile page
- Using internal and external links in your content
- Optimizing page titles, descriptions, and images
- Building quality backlinks
Taking the steps to improve your business’s SEO can be time-consuming, but the benefits are well worth it.
6. Establish Your Business as an Industry Expert
Your potential clients must view your business as credible. But how do you get that message across? Blogging is one way, but you can host informative webinars, attend industry trade shows and conferences, invest in continuous education, and connect with your peers. Establishing your business as an industry leader will cultivate mutual trust and respect with current and future clients.
7. Stay Flexible
Marketing strategies will ebb and flow with the times, and it’s up to you to keep up with them to get the best results for your business. Specific techniques change faster than others (especially digital strategies like SEO and social media best practices), so you must regularly review every aspect of your marketing plan to ensure it’s still viable.
Finally, keep an open mind, and don’t be afraid to be creative and try new things. You’ll never know what could get you that next big client if you don’t try!
Land Your Next Client
Marketing in this day and age isn’t always easy, but many strategies can help take your business to the next level. Leverage social media, build connections with your community, and establish yourself as an industry expert. If you do this, you’ll soon reap the benefits and land new, loyal clients.
