Online holiday sales can really boast your business and make your year financially successful if you play your cards right. It is extremely easy and cost effective to implement holiday marketing online.
In fact, in many situations you can market yourself free or for a nominal cost online quite effectively.
- Holiday Newsletters
One of the best ways to increase online holiday sales is through holiday newsletters.
If you do not have an existing customer base or mailing list you can build one easily. Create a Google Group, Yahoo Group and invite existing customers to join your group. Use your group to send out newsletters that are holiday oriented.
In your holiday newsletter suggest ways to utilize your business during the holidays or highlight gifts in a wide range of price points.
- Company Blog
Blogging is another excellent online marketing tool for holiday sales- and best of all, it’s free!
Blogs can help maintain a constant line of communication with your customers. This enables you to keep your customers updated on current promotions, specials, sales and new products or services.
It also helps you keep your finger on the pulse of your customer base. You can easily get feedback and ideas for your business and online holiday sales through a company blog.
- Strategic Ad Placement
Advertising online on related websites and blogs is another great way to generate online holiday sales.
Contact sites you think your customers may frequent and find out what it takes to get online advertisements on their site. Create an enticing online holiday sales ad campaign with promotions and photos to spread around the web.
Utilize Adsense and Adwords along with other online holiday sales tactics.
- Social Networking
Social networking is another important aspect of generating online holiday sales.
Create a presence on social networking sites for your business if you don’t already have one. During the holidays you can offer exclusive gifts or specials to the contacts on your social networking sites.
Make sure you keep in touch with your social networking contacts during the holiday season as well. Keep your contacts updated on new products, specials and promotions.
Additionally, thank them each personally for their support during the past year.
- Affiliate Marketing
If you have affiliates you have a unique opportunity to generate additional online holiday sales.
Offer your affiliates a holiday bonus for bringing in online holiday sales. You can also run a holiday promotion and reward your top earning affiliates with a special gift or bonus.
Giving your affiliates incentive to promote you online can really boost your holiday sales.
- Exclusive Discounts
Offer exclusive online only discounts to people who sign up for your mailing list. Many companies do this by offering customers 10% of their first online order.
This is an excellent way to increase holiday sales and continue sales through the coming year. People are always looking to save time and money during the holiday season so offering them a discount for joining your mailing list is more enticing during the holidays then it is any other time of the year.
Online marketing is a must for any small business. By following the steps above, you can make the most of you’re the online holiday selling season.