Whether you are doing marketing for a company or you’re trying to grow your own business, one of your primary goals is to reach more customers. Luckily, reaching new people has never been easier than today.
If you think about it, we have such powerful tools at our fingerprints that we can reach thousands, if not even millions of people, with a click of a button. The question is, how do you attract more targeted customers to your business? Here are five strategies and practices that can be helpful in achieving this objective!
1. Leverage Social Media
If you are looking to reach new people, the best place is social media. However, this is a very broad term. After all, social media has expanded so much that we have dozens of networks and platforms you can take into consideration. We recommend sticking to the most popular ones – Facebook, Instagram, and Twitter.
Focus on creating valuable content that will give potential customers a reason to follow you and look into your products or services. Make sure to have a consistent posting schedule and put effort into engaging with your audience – it takes more than just posting to create potential relationships.
2. Offer a Newsletter
When it comes to customer acquisition, email marketing is 40 times more efficient than social media. If you’re looking to improve your customer reach, offering a newsletter is a good way to go. Sending out a newsletter is a long-term effort that will eventually have a positive impact on your ROI.
Make sure to provide actual value through your newsletter rather than just pitching for sales. A newsletter should be helpful and informative and never too salesy. If you play the cards right, email marketing can significantly increase your customer reach and help you build long-term relationships.
3. Target Multiple Audiences
Most marketing gurus will tell you to focus on one targeted audience but, the truth is, every business can expand to multiple audiences that fit their general niche and product/service they’re offering. Turning to a new audience is a great way to reach more customers.
However, it could be challenging to build meaningful relationships in multiple directions. It’s a good idea to separate your content into different groups based on your audience profiles. Use blog posts and paid advertising to provide valuable content to each audience group without mixing them together. Keep in mind that this will require a bit of extra time and effort when it comes to content creation.
4. Incorporate Video Marketing
According to Wyzowl, 66% of consumers prefer watching a video rather than reading about a product or a service. This shows the power of video content in today’s marketing strategies to reach more customers. Businesses that use video content have generally had more success with their marketing efforts compared to businesses that use text only.
If you want to reach more customers and diversify the way you speak to your audience, incorporating video content on your website and social media pages is a great way to make your business stand out. Make sure to add more visuals to your overall content strategy to draw more attention on social media.
5. Offer Free Trials
Lastly, if you have not done this already, consider offering free trials of your products or services. Doing so will attract new consumers and give them a chance to try out what you’re offering before actually making a purchase. This is a good way to build trust and make sure the user experience is on point.
Besides, keep in mind that this will create room for word-of-mouth, which is still one of the most powerful ways of marketing. Each potential customer who gets a chance to participate in a free trial is likely to share the news of your product/service with their friends and family, meaning your brand’s name will be exposed to a wider variety of people.
Keep Data Secured When Expanding Marketing Efforts
As you try to find ways to reach more people, you are going to run into far more security threats along the way. It is a good idea to use a VPN or virtual private network to protect your data and devices while working on your business or surfing the web in your free time.
Consider signing up for a VPN free trial to better understand how these services work and how they can help you improve your online security. Once your device is fully protected, continue expanding your reach and welcoming new customers to your business.