As a digital marketer, you know that your role is not limited to brand awareness and hardcore advertising. It involves connecting the brand with the market, boosting online reputation and presence, increasing online visibility, and keeping the brand stay ahead of the competition in every possible way.
To accomplish all these tasks, you need to have a smart solution that minimizes your effort and completes your regular work in the least time. In this article, we have curated some of the best apps for digital marketers that will not only reduce your workload but also boost your efficiency.
The Best Apps for Digital Marketing
There are a lot of solutions on the market. Here’s our list of the best apps for digital marketing. Investing in marketing tools saves you time and money so you can focus on the core of your role as a digital marketer without worry about how you’ll get the job done.
1- Buffer – For Social Media Management
Buffer is a very well-known app for managing social media profiles. Whether it is sharing stories or branding, Buffer makes everything easy.
The tool is useful when you have a lot of social business profiles to look after. You can schedule your social content in advance and get it published automatically on time.
You can plan and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard.
Besides, it helps you with measuring and reporting on the performance of your content. It also allows you to Create, save & organize hashtags to use in your Instagram posts.
2- Instapage – For Post-Click Landing Page Optimization
Instapage helps you improve your website and post-click landing pages. The tool incorporates six products and includes hundreds of features specifically to boost your advertising conversion rates.
It helps you create more relevant, on-brand, and mobile-responsive post-click landing pages for every ad, that too without the help of a developer.
Instapage offers unique landing page experiences for every ad by personalizing the page for the target audience.
You can Optimize your post-click landing pages for higher conversions using A/B and multivariate testing, detailed heatmaps, and robust analytics.
3- Mention – For Identifying Branded Conversations
Mention is a social listening tool to help you capitalize on conversations surrounding your brand. Using the tool, you can search for content related to your business on the web.
The tool is programmed to crawl across 1 billion sources that includes forums, press articles, social media, blogs, and review websites.
Mention is useful in many ways, such as you can understand how your brand is being perceived online by your audience.
You can improve your social media strategy according to the audience insights around your key.
By knowing the trends in conversation, then filtering and analyzing the data, you can quickly draft, schedule, and publish posts from multiple channels.
4- NordPass – To Generate and Store Passwords
NordPass is a tool to keep your online accounts secure. When you have several password-protected accounts, it is an added responsibility to save them from data breaches.
NordPass generates strong, completely random, and impossible to guess passwords. You can select the length of your new password, the symbols to be included, and easily copy your password.
Also, you don’t need to remember your new strong passwords. Keep them safe in a NordPass’s encrypted vault and remember just one password for this vault.
5- Google Analytics – To Keep Track Of Your Business Metrics
You need to track your results if you want to reach your marketing goals. This is where Google Analytics plays a role.
This powerful tool gives you insights into your customer’s steps on your website. For example, you can measure traffic sources and create marketing strategies accordingly.
Similarly, you can check your digital marketing performance by measuring revenue, return on investment (ROI), and return on ad spend (ROAS).
Google Analytics also gives other vital insights like you can tap into aggregated audience demographics like gender, age, and country to understand your audience.
It also allows you to link your Ads account to Analytics and watch your website events turning into ad conversions.
6- Grammarly – For Error-Free Writing
Whether it is an outreach email or marketing posts, you want to avoid typos or grammatical mistakes.
Grammarly is an AI-powered tool that automatically scans your writing for misspellings and grammatical errors. Also, it provides suggestions according to the type of suggestion selected, like audience, formality, domain, and tone, in the beginning.
Moreover, Grammarly offers corrections even while writing on Gmail, Twitter, LinkedIn, and all your other favourite sites
7- Constant Contact – For Email Marketing
Constant Contact allows you to segment your leads and customers to send highly relevant messages. With several integrated features, you can create email marketing campaigns like a pro.
Constant Contact offers a free Email Template Builder for instant use. You can also browse hundreds of mobile-optimized templates for different marketing purposes. Welcome email for new subscribers, triggered email series, contact segmentation, and resend emails to non-openers are a few to name.
Using its easy-to-use editing tools, customize the template as much as you want for a great looking email.
Also, you can track your success with real-time reporting and robust analytics.
8- Zendesk – For Customer Support
Zendesk is the way to provide support to your customers anytime. It adds live chat and messaging support to any app, mobile or website.
Backed up by bots and automation, the software offers rich and modern conversational experiences to the customers.
With Zendesk, you deliver conversational experiences on any channel, including voice, email, social, and self-service.
The Answer Bot is further made smarter with Flow Builder in messaging. The Flow Builder enables you to build AI-powered flows to provide instant answers at all times, including when agents are logged off.
With the flow, it can automatically respond to common customer questions and requests.
9- Marketo – For Automating Marketing Tasks
Marketo is a marketing automation software to automate the process of offering relevant buyer experiences.
Marketo tracks the customer behavior and finds the right audience to engage them by guiding with what they want to know about the product.
You can build and scale automated marketing campaigns across channels with ease. They engage your customers in a personalized way, without any support from IT.
With measure and optimize marketing programs, you can determine how your marketing programs and channels impact your business revenue.
10- Crazy Egg – To Measure the Performance of Marketing Efforts
Without measuring the performance of your marketing efforts, you will never know if your campaigns are producing positive ROI.
Crazyegg is an analytics and data visualization tool that lets you know all the essential questions to measure marketing performance.
Crazyegg provides visual reports and individual session recordings to know your website visitor’s source, their navigating route, and where they are getting stuck. It uses snapshots, heatmaps and recordings to help you make design changes with a specific strategy.
It also provides A/B Testing to know you picked the correct content placement, colour, image, or copy.
11- Influencity – To Hunt for the Best Influencers
Influencity has probably the biggest database of influencers in the world with 70 million influencers available online.
Its robust influencer search engine is fast and provides details of each influencer. You can see complete performance profiles instantly, which includes influencer stats, ranks, tiers, demographics.
You can take the full control of all the info on your influencer collaborations by keeping a tab on them without platform-hopping.
Influencity can personalize your campaign workflow and automate processes based on your needs from a single platform.
Moreover, you also get all-inclusive analytics to improve your performance.
12- Plai – To Track Your Marketing Results
Tracking data by logging into each website is time-consuming. Plai saves your time by combining analytics reports from Google Ads, Google Analytics, and Youtube from one platform.
You get seamless visual experience to track your marketing results daily.
Besides, Plai also provides keyword research and trending content in your niche. It helps discover relevant keywords and learn new marketing strategies before creating a marketing campaign or a social post.
13- PicMonkey – For Visual Editing and Designing
PickMonkey is a photo editing and designing tool to help you in your content marketing strategy.
The tool is highly useful in creating infographics, compelling imagery, overlay logos, crop photos, and alter images for all your marketing channels.
While you can edit your photo, you can also choose from a stock of millions of photos. You can tweak exposure, touch up portraits, add effects, and remove the background.
PickMonkey also provides templates and tips to create stylish posts, ads, and cover images for Facebook and Instagram.
It offers myriads of options to create impressive images and designs for your social media profiles.
14- SEMrush – For Search Engine Optimization
SEMrush assists you in getting your SEO right. The tool spies on your competitor strategies, get unique link-building opportunities and optimize your content for search engines. A related service, Moz, offers a spam score to identify domains having a higher number of unnatural links.
Also read our guide: Top 10 SEO Ranking Factors: How to Increase Google Ranking
SEMrush understands the search intent and can therefore find traffic-driving keyword opportunities for greater search ranking.
The tool has crawlers to dig through your site to look out for technical issues and tell you how to fix them.
Besides, SEMrush also audits your on-page SEO, helps attract quality and authoritative links and offers recommendations to boost rankings.
15- AdRoll – For Retargeting Ad Solution
AdRoll is a retargeting ad solution to draw prospects back into your marketing funnel. The ads target the audience, based on their behavior, such as visiting a web page, viewing a product, or abandoning a shopping cart.
Its growth marketing platform helps you personalize visitors’ online experiences. When they leave your website, it delivers campaigns to the right people, at the right time, by distributing across the web, social, and email inboxes.
With AdRoll, you can now know where your customers go and when they leave your site irrespective of which device they use. Using these insights, you can improve the user experience for your site.
16- Contently – Developing A Content Marketing Plan
Contently is a competent tool for planning and execution of a strong content strategy.
Besides developing a content marketing plan, the software also helps hire talent, create content, and distribute it.
Contently assists you with the content topics, channels, formats, and voice and tone your audience.
Also, they make smart content recommendations, prove ROI, and create great content faster.
You can choose from 160,000+ talents, including writers, filmmakers, designers, and editors from organizations like Wired, The New York Times, Popular Science, and more.
17 – Review Builder – To Get Online Reviews and Monitor Reputation
Review Builder by MoreBusiness.com provides an easy way to build your online reputation.
Prospects buy from companies they trust. Getting more positive reviews online about your business is important.
When a potential customer sees no reviews, or bad reviews, they shy away from doing business with the company or from buying the poorly reviewed product.
Review Builder allows you to easily track who is writing about you online, what they’re saying, and even provides a way for your to respond to reviews.
This way, prospects can see that you care about customers, which provides them with more comfort in selecting your company over your competitors.
Online business competition is growing at an incredible pace, and digital marketing plays a vital role in keeping with the curve. To make marketing super effective, you must act at the right time. For this, you need to have the latest tools that will boost your efficiency.
The tools mentioned above have been carefully chosen to help you in your effort. Using these best apps for digital marketing will help you grow and expand your business.