As traditional marketing methods become more expensive, cost-effective digital tools and resources are changing how to market effectively.
Marketing is one of the most important aspects of any budding business because you need people to see your company before you can successfully promote it. Here are 7 ideas on how to market effectively.
1. Stick to One Campaign at a Time
It’s tempting to run multiple large marketing campaigns at once because you reach a wider audience than you would have with one. However, doing this can cause burnout. Instead, focus on an evergreen sales funnel approach so you can keep one campaign consistently running. That way, you don’t have to start up and end many campaigns at once, which could become an incredible money sink that your small business may not afford.
2. Create an Elevator Pitch
An elevator pitch is a marketing technique used to attract the attention of clients as quickly as possible. In 30-60 seconds, business owners tell clients about their job description and business model and, when done right and be an effective and inexpensive way to network. The return on your investment can be huge and lead to incredible opportunities. It’s recommended that you write multiple drafts and practice your pitch until you can recite it at a moment’s notice.
3. Speak to Your Community
Speaking engagements are a case study in how to market effectively. Start speaking to people in your community about potential opportunities during all of your marketing campaigns because your customers will love to support local businesses. You could also think about your community and where they could use a little extra money. For example, many small businesses use their additional funds to sponsor a little league team to give to charity. Going to fundraising events will also help you meet more people.
4. Collaborate and Network
There are plenty of non-competitive but cooperative businesses in your area that will benefit from the group collaboration. For example, if you’re a floral company, you could partner with a local chocolatier. During your networking efforts, you could ask for coupons, promotions, website links, social media promotions, and more. The more people you know, the easier it will be for your company to get noticed by customers and influencers.
5. Use HARO for Promotion
HARO or Help a Reporter Out is a website that asks bloggers and experts for their opinions on specific topics. One of the ways businesses receive credible backlinks is through HARO because plenty of the websites listed in the email lists receive heavy traffic. You can also use HARO to state you’ve been in a publication, even if it was for a quote. Using this method, you can receive thousands of different eyes on your business website per day.
6. Ask for Referrals and Reviews
There is no harm in asking your customers for referrals or reviews because they can provide a lot of buzz for your business and products. After your customer receives their item (if you have tracking information) or used your coaching service, for example, you could send out an email asking for their promotion.
Customer pay attention to reviews. Here’s an example of the product being sold from two different businesses:
Which one would you trust more? A 1-start increase in your online reviews can generate an additional 5-9% of revenue for your business. Use MoreBusiness.com’s Review Builder to get more reviews.
While positive reviews will significantly benefit your business, what’s more important is getting new emails for your email list, which could create future leads.
7. Offer Giveaways or Raffles with Purchase
One of the ways that businesses promote their businesses, especially when they’re large, is by offering giveaways with purchase. As a small business, you don’t have to give your customers anything fancy as a coupon or a small gift will do. Once your business gains some traction, you can start hosting larger raffles and giveaways that put customers’ names in a draw to win major prizes. Either offer a vacation or $1000 worth of products to really get the buzz going.
These promotional options are a solid start on how to market effectively. The key is consistency. Marketing in fits and starts is a waste of time. Set aside a budget, even if it is small, and stay the course.