There are so many businesses like yours. And that means high competition among enterprises with similar products or services. So, how can your company gain a competitive edge over other firms? One of the most effective ways to achieve that is through ringless voicemail marketing.
Marketing enhances the awareness of your business. As a result, more consumers will know about your enterprise’s existence. However, investing in the right marketing strategy should be at the top of your priority list.
An Overview Of Ringless Voicemail Marketing
Ringless voicemail marketing is also known as voicemail drop marketing and falls under call center technology. This is a marketing strategy that involves dropping pre-recorded promotional messages to consumer phone inboxes without phones ringing first.
Also, take note that ringless voicemail marketing is one of the most effective direct marketing strategies. However, it differs from other direct promotional strategies since it provides less invasive messages.
There are unlimited benefits to implementing ringless voicemail marketing for your business. For instance, it enhances customers’ responses. That is true since it is less intruding. Therefore, customers can find a convenient time to read your promotional messages and respond to them.
In addition, ringless voicemail lets you utilize software to send promotional messages to customers. This means your enterprise will connect with a broad target audience. All that helps generate more customers and make huge sales.
The benefits of ringless voicemail marketing don’t end there. As mentioned in the previous paragraph, ringless voicemail marketing utilizes software to deliver promotional messages to customers. That enables workers or agents in the call center department to do much in no time. As a result, they’ll save time and become more productive.
Professional services provider Drop Cowboy Ringless Voicemail recommends consulting with a firm that is well-versed in the nuances to ensure that your ringless voicemail marketing set up is optimal so you can focus on other areas of your business.
Let’s go into the do’s and don’ts of this promotional strategy.
Dos Of Ringless Voicemail Marketing
As explained above, there are unlimited benefits of implementing the power of ringless voicemail marketing to promote your enterprise. However, you must do it the right way during the implementation stage.
With that said, here are the do’s to keep in mind to enhance your business ringless voicemail marketing.
1. Use an Automated Dialer
Ringless voicemail marketing involves using a phone to connect with customers. However, that can take much of your time, especially when dealing with many clients. For that reason, you should consider utilizing an automated dialer.
An auto dialer is a computer application or automated tool that helps you to dial phone contacts automatically. It can also enable you to send messages to customers or call them simultaneously— allowing you to save time for other vital activities.
There are different types of automated ringless voicemail dialers. But the most common one is a Power Dialer. This software helps to automatically or immediately dial another contact once you end the current call. As a result, you’ll engage with as many customers as possible within a given day. However, you must choose the best power dialer software on the market.
2. Send Messages to Customers at the Right Time
As noted earlier, ringless voicemail marketing is one of the most effective promotional campaigns to enhance customer responses. However, you must send messages at the right time.
You must understand that most customers are always busy with other things. Therefore, you should avoid disturbing them with your promotional messages.
Sending advertisements to customers at any time may annoy them as most of them won’t respond to your messages.
You also need to note that disturbing customers with promotional messages could be one of the reasons why some of them might consider blocking your telephone line. Therefore, it’s important to manage your time carefully.
Knowing the perfect time to deliver promotional messages to customers isn’t always a walk in the park. But you can study your target audiences to get a clue of the time they might be free. Consider dropping your messages when you think most of your customers are free.
Moreover, you can consider dropping promotional messages to customer phone inboxes early in the morning, at lunchtime, or during the evening. The idea here is to deliver your messages at the most convenient time for your clients to listen to them. That enhances your chances of generating more new leads to grow your sales.
3. Include Calls to Action in Your Voicemail Messages
Investing in marketing is a great deal since it promotes the visibility and awareness of your brand. However, your all efforts will go down the drain if your target audience fails to take your desired actions. That’s where the need to include calls to action in your voicemail messages becomes necessary.
Calls to action are written directives that encourage or prompt consumers to take the desired actions or steps. These could include subscribing to your monthly newsletter, downloading your business application, visiting your online store, shopping from you, etc.
Therefore, including calls to action in voicemail messages enhances your conversion rate. As a result, you’ll generate great revenue. Make sure to establish strong calls to action.
4. Create Ringless Voicemail Messages of a Reasonable Length
One of the reasons you may want to implement ringless voicemail marketing is to avoid disturbing customers. At the same time, you should avoid wasting their precious time. That’s why you need to be careful about the length of your voicemail messages.
Any voicemail message you create should be of a reasonable length. In simple terms, it shouldn’t be too long.
Note that most customers don’t like reading long messages. Therefore, creating too long ringless voicemail messages may turn away customers. That hurts the growth of your business. Therefore, remember to keep your voicemail messages short. However, they should contain helpful information for your target audiences.
Don’ts Of Ringless Voicemail Marketing
You should avoid several things when promoting your enterprise through a ringless voicemail marketing strategy. Some of these include:
1. Don’t Forget To Mention Your Call Back Number
One of the reasons you’d want to establish ringless voicemail marketing is to allow customers to learn more about your company and buy your products or services. But sometimes, customers may wish to seek clarification or more information before making purchases. For that reason, you should remember to mention your callback number.
Including a callback number in your voicemail messages allows any customers who become interested in your business to get in touch with you.
Apart from mentioning your callback number, you can talk about other contact information like business email addresses, social media profiles, a website name, etc. And if you operate a brick-and-mortar store, remember to mention its location. All these enable you to generate more leads to enhance your sales and your firm’s growth.
2. Don’t Be Too Slow Or Too Fast
Another vital point to remember while recording your ringless voicemail messages is your recording speed. As a rule of thumb, avoid being too slow or too fast.
Slow recording can allow customers to read your messages and internalize them carefully. However, too much slow recording may harm the success of your company. That’s true since too slow recordings may bore your customers. As a result, they won’t listen to your messages to the end.
On the other hand, too fast voicemail recording isn’t desirable. It doesn’t allow customers enough time to listen to your messages. Therefore, they can miss some important points here and there. Therefore, avoid being too slow or fast while recording your ringless voicemail messages.
3. Don’t Use Old-Fashioned Closing Lines
Having closing lines in your ringless voicemail message recording is one of the best ways to encourage customers to get back to you. It shows that you value customers. However, outdated closing lines may not add value to your marketing strategy.
Therefore, you should avoid old-fashioned closing lines. Some of these include have a good day, please get in touch, etc. Instead, replace them with sweet closing lines like can’t wait to hear from you, call this number for any assistance, thank you for reading my message, etc. Such closing lines encourage consumers of your messages to respond to you.
Leveraging the power of ringless voicemail marketing can be one of the most effective ways to promote your enterprise. It provides the best way to connect with customers without disturbing them. This enables customers to respond to your messages.
You must also note that the ringless voicemail marketing strategy is one of the most cost-effective ways to promote your business. Therefore, it helps you to save on your marketing budget.
Ensure you implement the strategies explained in this article to grow your enterprise through ringless voicemail marketing.