Running a creative business can be a little different. The arts field contains all the elements of traditional business but adds in a need for extreme creativity, originality, and an artistic mindset. In order to be successful, there are three strategies for creative businesses.
1. Attracting The Right Kind Of Talent
It takes a certain type of person to help a creative business thrive. They must be artistic, strategic, committed, and capable of understanding and expressing your company’s vision. So how do you find people who get what you’re about?
- Make your company’s values and goals clear, don’t make potential employees guess what you’re about.
- Offer competitive pay, benefits, and time-off plans.
- Hire a company that uses innovative recruitment tactics to attract qualified talent by telling your story.
- Create an environment that nurtures creativity and skill. Fulfilled employees will become your best advertisement to future employees.
- Build a reputation for caring. Caring about your employees, caring about your customers, and caring about the quality of your products and services.
Build a brand you believe in and you’ll attract others who believe in it too.
2. Sharing What You Create
What you create is your main message to your customers, but for the message to be received, people must be listening. You have to build an audience that’s interested in your art. That means you need a plan to increase social media engagement.
- Decide which platforms make sense for your work. If you’re a photography studio, Instagram is a platform people will expect you to have.
- Create original content that entertains or educates people while showing them your work.
- Show personality, either in what you make or the way you describe it. For example, if you run a graphic design company, you might highlight some of your more unique logo designs.
- Interact with your followers. Answer questions, thank them for compliments, and respond to their concerns.
- Give people a glimpse of who works for your company. If they can see and relate to the people behind the product, they’re more likely to support you.
- Pay attention to analytics. It’s an easy way to see what content is working and what isn’t.
Don’t forget that part of selling your services is selling yourself and your brand. There are a million companies who do what you do, so you have to show what makes you different.
3. Encouraging Meaningful Growth
You need customers who believe in you and support you. You need employees who rise to new challenges. You need leadership that takes you in the right direction. So how do you encourage that kind of meaningful growth?
- Build trust with your customers. A customer who feels they can trust your company is more likely to recommend it to others.
- Create a customer loyalty program, or a referral rewards program.
- Reward your successful employees with your trust. Let them take on new projects and challenges with the knowledge that you believe in them and their ideas.
- Promote from within. Let your employees know you appreciate their hard work and you’re paying attention.
- Choose a quality leadership team. You need managers and directors who can lead a team and encourage them in ways that bring out their talents.
- Lead by example. Your employees will be more inspired to grow if they see you taking the time to do so.
- Be willing to listen to new ideas and insights from all levels of your company.
Encourage growth in your company by acknowledging and rewarding it when it occurs.
If you adopt these three must-have strategies for creative businesses, success and growth are sure to follow.