Creating a new product and ensuring it is a success in the market is undoubtedly one of the most challenging parts of running a business. It is not enough that you have a product; you need to make it known to the world through marketing. Sometimes, you may have a good product that is still not selling. How exactly can you attract new clients?
There are numerous methods you can use to attract new customers and promote a product. One of the most effective ways of promoting a product in the modern day is through digital marketing. This is said to be a foolproof way of doing marketing.
Today, billions of people around the world use the internet to find products and services. By placing your product in the digital space, you increase the chances of having it discovered by your target audience, and you also create a following for your brand.
Here are the most effective ways of how to promote your product.
Use online product promotion resources
It is always a good idea to hire a product promotion expert if you want to maximize your chances of successfully launching a new product or increase sales on an existing one. A professional product promoter has the necessary tools to create product visibility to your target audience and also ensure you enjoy more conversions. You can attract new customers and with Easypromos engagement tools.
Using Facebook ads
More than 3 billion people use social media globally, and half of this number uses Facebook as a social interaction tool. There are more than 2.3 active users on Facebook each month. 1.47 billion of these users log on to Facebook every day. This makes Facebook one of the best places to find your target audience. Using Facebook ads will place your product within reach of your target audience, which increases the chance of closing sales.
Using Google ads
If you want to promote your product online, you need to consider using Google ads. It has grown to become one of the main sources of income for Google, which says a lot about the success of the platform. Using Google ads places your product on web pages, which increases the possibility of conversions.
Running online contests
Giveaways, sweepstakes, and games are some of the most popular tools used by top marketers to promote a product. Running contests online is a perfect way of connecting with your clients and attracting new ones. On average, a social media campaign on a site like Facebook can attract up to 34% new followers for every campaign you run. Giveaways give your fans the chance to sample your new product first. You are also able to promote the product by advertising the giveaways.
Offer exclusive preview to customers
If you have a list of loyal customers, one of the easiest ways to promote a new product on your line is by giving them a preview. Chances are, these are the people who will buy your product first. You can do this by planning a private pre-launch party for your loyal clients or doing an online preview. This way, your loyal clients can test your product and give you honest feedback before you launch it into the market.