7 Underutilized Social Media Strategies Your Small Business Is Lacking

Use these 7 underutilized social media strategies for increasing traffic, boosting engagement and nurturing valuable customer relationships.
underutilized social media strategies

Did you know that there are more than 4.62 billion social media users in the world? When over 50% of the global population is on social media, making it a part of your digital marketing strategy is crucial. In this post, we’ll share 7 underutilized social media strategies for increasing traffic, boosting engagement and nurturing valuable customer relationships.

Underutilized Social Media Strategies

Social media is an effective and affordable way to build your brand identity, create brand awareness, and connect with your target audience. 

While you might already be posting consistently, it’s not enough to get your brand noticed. Do you want to take your social media marketing to the next level? 

Let’s dive in. 

Don’t Overlook Bite-Sized Videos

In the past couple of years, there has been a notable change in the type of content shared on social media. Platforms like Instagram that were predominately used for sharing still images are now filled with videos. 

Videos, specifically short-form videos, are the future of social media content. The addicting bite-sized content on TikTok and Instagram Reels have emerged as a powerful way to market your brand. 

Whether you run a one-person pottery business or offer web development services, short-form videos are beneficial for all kinds of businesses. We urge you to start curating and posting content that’s relevant to your target audience. Furthermore, use viral audio and also participate in popular trends to make your content visible.

Reels and TikTok can feel intimidating at first. However, you don’t need extensive editing experience or a large production budget to create short-form videos. A smartphone will be enough! 

Consistency is key if you want your video to gain views and engagement. Since the social media world is incredibly fast-paced, it would be best to upload at least 5-7 times a week. You can repurpose such video content for Instagram, Facebook Reels, Pinterest and Youtube Shorts.

Leverage Less-Obvious Platforms

While Facebook, Instagram, and Twitter are popular choices for social media marketing, there are other platforms that are equally viable for your business. 

Are you making the most of LinkedIn? In addition to being a job-seeking platform, LinkedIn also boasts the largest professional network. Considering that this platform has over 810 million users worldwide, it’s time to leverage it for marketing your business. Particularly, LinkedIn is useful for B2B lead generation. Moreover, you can use this platform to build credibility and authority in your niche. 

Pinterest is another platform that’s often overlooked. Especially if you run a home decor, beauty or any lifestyle-related business, posting content on Pinterest can drive traffic and boost engagement. 

Create Tutorials & Educational Videos

Apart from bite-sized content, long-form content can help create brand awareness. We suggest creating tutorial-style videos that provide value to your target audience. Educational videos are a way to deliver free and useful information, which can help you build authority in the industry.

Collaborate with Micro-Influencers

It’s no secret that top influencers can make as much as Hollywood stars. And that’s why they might not fit in your marketing budget. However, you can still utilize influencer marketing by collaborating with micro-influencers. Though these creators have smaller followings, they tend to have a high-engaged audience. You can partner with them for sponsored content and promote your business.

Host Live Sessions

Hosting live sessions is one of the easiest ways to connect with your audience and humanize your brand. You can go live on LinkedIn, Instagram, Youtube, and Facebook, among other platforms. On the other hand, Twitter Spaces and Clubhouse allow you to host live audio rooms.

Don’t Focus on Selling & Promoting

Understandably, selling is the ultimate goal of marketing your products and services. But simply sharing promotional social media content can quickly backfire. Instead, it would be better to create content that’s relevant and helpful for your audience. Your focus should be on nurturing long-lasting customer relationships. 

Try Social Media Takeovers

Social media takeovers are a fun way to break the monotony and infuse new life into your pages. Moreover, you also get access to the person’s existing following. Consider inviting someone relevant to your industry and ask them to take over your social pages.

The Bottom Line

In the age of TikTok and Reels, there’s an opportunity to make your brand become viral overnight. Hopefully, the aforementioned underutilized social media strategies will help you reach a wider audience and invite greater engagement. 

About the Author 

Stefan Smulders is a SaaS entrepreneur and a founder of Expandi.io

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