Effective lead generation is the crux of any business. It involves fostering interest in your business and building credibility so you can drive quality prospects who can transform into customers. But how do you increase the visibility of your business and get more leads? The answer – using SEO to generate leads for your small business.
SEO involves optimizing your website in a way to help improve its ranking on the Search Engine Result Pages (SERPs). The higher your website ranks, the more likely that search engines will display your site for relevant search queries. Ranking on the first page of Google or other search engines also means higher visibility because a majority of online experiences begin from a search engine.
If the search result matches their queries and adds value to what they are looking for, they are more likely to click. Hence, SEO can be highly effective when it comes to lead generation for B2B.
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How Can SEO Help With Lead Generation?
The advantages of SEO are numerous. And when it comes to lead generation, SEO can complement your B2B marketing strategy by building awareness through organic traffic. The more your website appears on the first page of search engines, the easier it will be for your target audiences to find you and know more about the products and services you offer.
Do you wonder how effective SEO is for lead generation?
According to Brightedge Research, search engine optimization can drive 1,000%+ more traffic than organic social media. 60% of B2B businesses acknowledge that SEO is better than any other online marketing strategy when it comes to lead generation.
Ways To Generate Leads Through SEO
Here are three ways you can use SEO to generate B2B leads.
Write Engaging and Informative Content
You should create a targeted copy written with your target audiences in mind. When you curate in-depth and informative content that adds value to the readers, it helps establish your authority in that field. This is an important SEO ranking metric and can also help drive organic traffic to your website.
Optimize Your Website Experience
When you rank high in search engine results, it can help drive website traffic. But not every visitor is a qualified lead for your business. SEO isn’t just about acquiring more visitors but also nurturing them to become leads and then converting them into customers. It can be done by improving your website experience, such as page loading time, easy navigability, internal linking, etc.
Leverage Proven Keyword Research Tactics
Keyword research in SEO is one of the most integral aspects of a successful lead-generation strategy. Using the right keywords that people use to search for a product or service enables search engines to identify your business for your target audience – helping drive quality leads.
There are various keyword research tools you can use to identify the most relevant keywords for your brand. These include Google Search Console, Ahrefs Keyword Explorer, SEMRush, etc. You can also check out a valuable free resource on how to conduct organic keyword research.
Get High-Authority Links
The crux of lead generation is to establish your authority in the industry – and SEO can help. Publishing tons of information-rich, engaging content can help you get links from high-authority websites which rank high in the SERPs. When industry-leading websites link to your content, search engines will also consider you as a leader and position you higher in SERPs. Hence, you can drive more leads.
Use Local SEO To Generate More Leads
If you run a local business, simply having a website won’t cut through the competition. To build your brand presence and get more leads, use proven local SEO strategies. When it comes to buying a product or getting a service locally, many people look up to online directories. So, a good way to start is by listing your business in online directories.
You should also list your local business on Google by creating a free Business Profile. It enables you to convert people who find you on Google Search and Maps into potential leads. Another part of local SEO is to optimize your content using local keywords. Also, generate positive reviews for your product or service. The more reviews your business has online, the more leads you will get.
Your Next Steps
The leading generation funnel works like this:
Awareness & Interest & Desire & Action
SEO plays an integral role in building, optimizing, and improving your web presence through all these stages. In addition to having a rock-solid SEO lead generation strategy, be active on social media to connect to your audiences and build a strong brand presence.
