A well-designed website will tell a viewer everything they need to know at the first glance (the first 10 to 20 seconds). Good website design will communicate your industry, your business purpose, and how to get to the information or product the user wants.
If it takes longer or the design is confusing, you risk losing people’s interest and having them going over the fence, to the competition. This usually translates in lost opportunities, downgraded ratings in SERPs, and overall, a negative experience.
So, how can a business make sure their website communicates the right message, in the least amount of time?
Web designers have a few creative tricks up their sleeves where they use graphic elements, colors, and placing to communicate ideas in the split of a second. Of course, most of these should be handled by professionals, in order to make sure they get the wanted results.
Today we’re going to discuss some of these tricks and how they can be used to boost sales and increase customer retention.
The Theme Needs to be Industry-Appropriate
Whether you use a pre-designed theme or you build one from scratch, it needs to be industry-appropriate.
What does this mean?
According to our friends at Parachute Web Design Toronto, it means using the colors, images, and graphic elements to clearly suggest what the company does. This way, you can create a visually appealing theme, geared towards the target audience.
For instance, if you manufacture pipes, it won’t help if the website’s background has a picture of a beautiful mountain. Instead, it would help to create a background design with pipes in it (ideally, while being manufactured).
Quick tip: Here’s our hand-picked list of sites with royalty-free stock photos
It’s also a good idea to use colors and graphic elements that remind people of pipes and how these connect the world.
Your website needs to be designed for the right audience, in order to attract high-quality leads.
The Above the Fold Section Still Matters
If you decide to hire a professional web designer, they will probably ask about the elements you want above the fold. This is the section that loads first on users’ devices and is visible without any scrolling.
While its importance is diminishing, it’s still a good idea to communicate the most important messages here. The design should also attract attention and be easy to understand.
So, it’s important to make full use of this section if you want viewers to care. Otherwise, people may think you don’t care enough to provide them with a summary of your business right away.
Colors & User Experience
To someone who doesn’t work in web design or design in general, it may seem silly that colors have such a powerful impact. However, the right color palette leads to a better user experience, which in turn, leads to a page that converts.
Of course, it’s not just about the colors, but it all starts from here. For instance, when you’re working in a B2B environment, it’s best to use cool, calming colors (such as blues and grays). On the other hand, in a B2C environment, you can choose warmer hues, that help create connections at a more personal level.
The competition in the online world is beyond fierce and users don’t have the patience to work with designs that don’t send the right message. As such, it is mandatory that you do things right from the start!