When you hear the words “social media,” immediately a few come to mind. Facebook of course dominates with a half a billion worldwide members. Twitter has become a very popular place where celebrities, humorists, and like-minded individuals can converse together. And don’t forget YouTube as the most popular place on the net to find viral videos.
However, while many online marketing gurus will tell you that these most popular social sites are the places to make contacts and potential customers for your business, there are hundreds of other online social sites that can result in revenue if you join them. How can these less famous social cyber gathering sites work for you? Because they fit a specific niche that matches your business!
Niche social sites may not have the hundreds of millions of members like the sites that inspire motion pictures. However, on the aggregate, niche social sites are growing quickly. With a target market right at your fingertips, you would be wise to take advantage of joining a few of these sites as part of your online social business strategy.
Niche Social Media Strategies
Your Profile – Whenever you join a social site, be sure you pay close attention to the profile you develop. While you may have a boilerplate profile that is consistently used with other social sites, you may want to modify it to fit the allowances and space. Do your best to keep the most important information on your profile, such as business name, website address and link, business specialty, and contact info.
Become an Expert – When you join specialty niche social sites, become active and join the conversations. Establish yourself as an expert in your niche. The more you become noticed in the eyes of your target audience, the more they will come to you with questions and even their business.
Engage Other Members – Don’t be a lurker. While you are establishing yourself as an expert, be sure to encourage discussion and engage other members. This helps bring topics important to your business in front of your potential customers.
Where can you find lists of niche social media sites? A few links are provided below to help get you started:
http://www.blueglass.com/blog/niche-social-media-news-websites/
http://socialmediaanswers.com/niche-social-networking-sites/
