Corporate Social Responsibility can be hard to say without feeling like you are uttering a buzzword, but the concept, when pursued and implemented sincerely, has real meat to it. Your CSR page is often a first stop by your customers to see how their values align with your business activities.
This is all the more true in an era of increased activism and demands for social, environmental and economic justice, where consumers are more willing to make purchasing decisions with their conscience rather than simply their wallets. Being or becoming a socially responsible company is more important today than ever.
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What to Include In Your CSR Page
If you are developing a CSR page or are wondering how to go about starting one, below are some examples of things to include that will make an impact, make it clear what your core values are, and let people know you are aware of and focused on more than just the bottom line. Some companies put details about their corporate social responsibility in their About Us page. Either way, you’ll want to share what you are doing for the greater good.
1. Promote Your Banking Practices
There are a growing number of banks and financial institutions that are taking their investment and divestment practices more seriously in light of major social and climate justice issues that have come to dominate public conversation. If you are aware that your bank is engaged in sustainable banking practices, you can absolutely let your visitors and clients know that you choose to bank with an institution that is trying to use its capital for good.
Another banking-related mention on your CSR page could be any credit union you do business with. Credit unions are respected and lauded as much as they are because they are investor-owned and community-based. People bank with credit unions for a variety of reasons, but one is undoubtedly that they are not-for-profit, investor-owned and are interested in getting the best value for the people who bank with them.
2. Your Commitment to Social, Environmental and Economic Justice
There has never been more pressure on the private sector to take a moral and political stand on the major sociopolitical and cultural issues of the day. It has gotten to the point where it is now expected that the business community will stand in solidarity with many of the contemporary movements behind these issues, which often means making meaningful changes to business practices, including things like hiring, investing and workplace initiatives.
If you have any HR initiatives or have reoriented your operations or core business in a way that reflects the exigencies and concerns of any of these movements, it only makes sense to let your customers, site visitors and the market at large know you are putting your money where your mouth is when it comes to trying to make the world a better place. Be sure to add details about your activities in your CSR page.
3. Sustainable Supply Chains
Ethical consumption and ethical consumers have become increasingly prevalent over the last several years. With so much information instantly and widely accessible online, it is easier than ever to know precisely what goes into the products and services we purchase. From raw material to finished product, modern consumers are taking a moral interest in the effects of their consumption habits on the environment and other human beings.
If you are dedicated to an ethical supply chain in your business, you can use your CSR page to make that known. There is a growing market segment across industries that is willing to do background research into the companies they do business with and if the ethicality of your supply chain is something you are proud of you should let people know.
Keep in mind that you don’t have to have abandoned your bottom line in order to make CSR page changes that are worthy of inclusion in your page’s content about corporate social responsibility. If you are a conscientious business owner or leader who is trying to make ethical decisions in the way you do business, it is acceptable and encouraged that you let your target market know you are interested in marrying a desire to minimize the damage and maximize the good you do in the world while in pursuit of profit.