What’s the secret to happy customers? Improve customer satisfaction and you’ll create raving fans that tell the world about your business.
The old adage, “it costs five times more to attract a new customer as it does keeping an old one,” still holds true today. This simple economics lesson should encourage you to do what you can to keep your customers happy and coming back for return business.
Easy Ways to Improve Customer Satisfaction
But how can you improve customer satisfaction and retain customers? Here are 10 easy tips you can implement to keeping your customers happy and loyal.
Whether by answering a phone call right away, or with eye contact and a simple “I’ll be right with you,” acknowledging your customers immediately will go a long way in improving customer satisfaction.
Know your customers
Literally. Find out their names and greet them by name whenever possible. Get birthday information and send them a special offer or treat on their birthday. This can help improve customer satisfaction by knowing you care about them as individuals.
Reward customer loyalty
One strategy to keeping customers happy is to reward them for loyalty. Many businesses have a “buy 5 – get 1 free” card or something similar. Though this is good, you can also reward customers unexpectedly. After a few visits with a return customer, give them a complimentary drink, an added service, or even a gift card.
Go the extra mile
Loyal customers like to know you will go the extra mile. If there is a problem, solve the problem and give the customer something extra to let them know they are important to you.
Customers do not like to follow up for updated information. If you tell a customer you are looking into an issue, be sure to follow up on a regular basis with the status. A phone call or email can make the difference in a happy customer and a disgruntled one.
Give special offers to current customers
Use your customer contacts to offer a “members only” type of promotion to current customers. This improves customer satisfaction by making them feel valued and part of an “inside” group.
Keep in touch
Try to acquire customer contact information. Then send regular updates via mail or email. A monthly or quarterly newsletter is a fantastic way of keeping customers informed of news and simply reminding them of your business name.
Differentiate from the competition
Whether you design a creative interior to your retail store or simply provide more value through exceptional customer service, you must keep customers happy by setting yourself apart from your competition.
Ask customers for their opinions
What do your customers want? It never hurts to ask customers about their experience and what improvements they would like. This can provide valuable information on how you can improve products and your service delivery.
Do you have a new product? Current customers can be a good source of market research. Give free samples to existing customers and ask their valued opinion.
Keeping your existing customers happy and loyal is the best way to maintain your company’s revenues. In addition, your happy customers will naturally spread the word about your business, which kills two birds with one stone for your long-term growth.