Lawn Care SEO and the Best Keywords for Lawn Care Companies

Lawn care SEO using keywords for lawn care companies is one of the fastest and cheapest ways to get customers. Here's exactly how to do it.

If you’re looking for lawn care leads, one of the best ways to get them is through lawn care SEO to get new clients. It starts with knowing the best keywords for lawn care companies.

Search engine optimization is a great way to get your lawn care business noticed by potential customers who are searching for garden and lawn care services online.

Market Potential From Lawn Care SEO

SEO for Lawn Care Services

Doing proper SEO for lawn care services will help you get more business faster. Take a look at the estimated monthly search volume for terms that you want to be found on (U.S. numbers shown here):

lawn care SEO keywords

When you add up the searches being done for “lawn care services” and “lawn care service”, there are nearly 48,000 searches per month from people looking to hire lawn care companies like yours.

Of course, this is a national view of the market potential so let’s break it down to be closer to home.

Lawn Care SEO for “Near Me” Searches

Here’s where it gets interesting, if you look at the estimated search volume for “lawn care services near me” and “lawn care service near me” (yes, Google views “service” and “services” as separate search terms and often ranks sites differently), there are about 25,000 additional searches happening monthly. Toss in a modification to the search with the word “best” and you add almost another 2,000. This adds up to about 27,000 searches every month looking for a lawn care service near their home.

In the image above, the red dot on the right along with the number next to it represents “keyword difficulty”. This is a number between 0-100 that tells you how hard it is to get ranked on the related search term.

All of the terms above have a very high difficulty rating (hence red dot not green or yellow dot), meaning that it will be pretty challenging for your small business to get ranked on such a term anyway.

But don’t worry, I’m going to show you the local lawn care SEO secret to getting your company seen by people near you – in other words, by your ideal customers.

Local SEO for Lawn Care Services

Let’s take the local lawn care SEO concept one tiny step further. Type in your city, or maybe a nearby suburb or major metropolitan area. You’ll get completely different results.

local SEO keywords lawn care service

Although the number of searches being done each month drops dramatically, these are local prospects, which means they are very qualified.

Notice that he keyword difficulty is much lower when you optimize your site for a specific city.

In fact, if you optimize for an area with a smaller population, such as a suburb or rural city, the difficulty in getting ranked becomes relatively easy. Take a look at these keywords, which are really your ideal lawn care SEO keywords:

keywords for lawn care

And that’s just one of the local lawn care SEO secrets.

There’s more – and the next tip will work magic for getting lawn care customers. By the way, see our detailed guide:

How to Get 100 Lawn Care Customers Fast

Local Lawn Care SEO

Using the data-driven lawn care SEO keyword analysis above, you can see which terms you should optimize your site for.

Since the ideal keywords revolve around the local neighborhoods that you serve, put “Lawn Care Service” on the top of your home page followed by a list of the primary cities you serve.

Next, it’s time for your magic potion: your Google Business Profile (GBP). This is what your lawn care customers will see when they search for services like yours on Google Maps, which is the now predominant way people find local businesses.

If you haven’t done so already, claim your GBP.

Set up Google Business Profile (formerly Google My Business) for your lawn care business

  1. Go to and sign in or create an account.
  2. Enter your business name, address, and phone number.
  3. Choose a category that best describes your business.
  4. Add photos of your business, products, or services.
  5. Select additional features like appointment scheduling or online ordering.
  6. Click “Finish” to complete your business profile.

Google also lets you manage your Google Business Profile directly from Google Maps. Just search for your company on Google Maps and claim it. Once you’ve claimed it, you can make edits to your profile.

keywords for local lawn care service

Since most consumers search for local businesses on their phone, the closer you are to their location, the higher your chances of showing up at the top of their search results.

There are several optimizations you can do on your GBP listing to improve your lawn care SEO quite a bit. Attend our Lawn Care SEO Crash Course for complete step by step instructions on what to do. You can start and finish this online course in an hour. You’ll learn the details will help you land a steady flow of lawn care service customers and grow your business.

Directory Listings

A critical part of local lawn care SEO is getting listed in citation directories. These are the main directories that Google, Bing, Yelp and other listing services use to verify your contact information. It’s their way of making sure they are displaying lawn care services that are closest to the consumer who is looking for them.

Services like Yext and Bright Local can make sure your correct contact information is listed in numerous directories. You can also list yourself in some of the popular home care review sites like Yelp, Foursquare, and Angie’s List.

To list your lawn care business on Yelp:

  • Go to
  • Click “Start Now”
  • Enter your lawn care business information
  • Click “Continue”

To list your lawn care business on Foursquare:

To list your lawn care business on Angie’s List:

  • Go to
  • Click “Join for Free”
  • Enter your lawn care business information
  • Click “Submit”

Other Directories for Lawn Care SEO

You can also list your lawn care business on other popular directories like Yellow Pages, Manta, and HomeAdvisor. Just do a Google search for “local business directories” to find more.

Important Lawn Care SEO Tips

I cover the following steps in greater detail in our Lawn Care SEO Course:

  • Use relevant keywords on your website. lawn care, lawn service, lawn mowing – the course includes a full list of terms and their keyword search volume and difficulty ratings so you know exactly what words to include on your website and your GBP descriptions.
  • Contact one happy customer every week to request a lawn care testimonial and review on your GBP listing. You don’t want to have a ton of great reviews in a short period of time and then nothing afterwards. The ideal situation is getting great reviews over time, so pace your requests. This way, when prospects see your reviews, they are much more believable and continue to show recent reviews.
  • Make sure your website is mobile-friendly. More and more people are searching for lawn care services on their smartphones and tablets, so it’s important that your website looks good on these devices.
  • Use social media to promote your lawn care business. Create a Facebook page or Twitter account and share your lawn care content with your followers.

By following these lawn care SEO tips, you dramatically improve your chances of showing up in search engine results and getting more leads for your business.

Sign up for our Lawn Care SEO Course here →

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