There are many psychological marketing tricks that can encourage your prospects to buy from you. In all aspects of life, we enjoy getting something for nothing. Whether it’s a drink on the house, a taster session for a course, or a free bet on our favourite card game, for many of today’s consumers it’s all about the added value. When it comes to the latter, the use of the word ‘free’ is considered by oddschecker as powerful marketing for brands to inspire and encourage users to act and create new customer accounts in order to lock in casino bonuses.
If you’re keen to get creative with incentivizing new customers to experience your product(s) or service(s) for the first time, check out the five following gentle yet innovative ways to encourage shoppers to try your brand for size.
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Psychological Marketing Tricks
The reality for most businesses is that consumers rarely get their bank cards out to buy goods based on their fancy features. They do so because they are encouraged that they’ll benefit from said features. Let’s look at some clever psychological marketing tricks and incentives that can convince prospects to head straight to the checkout.
1. Differentiate between features and benefits
As we’ve just touched upon, it’s important for brands to communicate more about how their products benefit potential customers rather than the features that achieve those benefits. While not exactly a psychological marketing tricks, this marketing tactic is important because people buy the benefits of what your features can do for them, not the features themselves.
Let’s say you’re looking to push the launch of a new line of laptops. Where many retailers go wrong is in their jargon-heavy approach. Instead of talking about the “brand-new AMD X570 motherboard chipset”, explain that “AMD’s latest processors are X times faster than their predecessors, allowing you to multi-task more easily at home or on the go”. This line of attack also indicates that your business is solution-focused and committed to enhancing the everyday lives of its customers.
2. Give sample products away for free – but take your customers’ credentials too
This psychological marketing trick has been around for ages. People love getting something for free. In marketing, free isn’t exactly free – you are collecting their contact information, which has value.
If you’re a business that’s got the margin to be able to give away product samples for free, by all means do so. This remains a great first interaction with prospects, opening your brand to new customers that will be highly engaged due to your generosity. There is a subtle way for businesses to get value from product giveaways. That’s by taking the email addresses or alternative contact details of those that take your free samples. It’s a way of building up a new demographic to target with email marketing campaigns or SMS messages with further incentives or discounts for them to return and become repeat customers.
3. Demonstrate what sets your brand apart from the rest
It’s all well and good talking about the benefits your product(s) or service(s) deliver to customers, but how do they differ to those offered by your competitors? Demonstrating the advantages of your goods is one of the clever psychological marketing tricks you can use to encourage first-time buyers to use their hard-earned cash to buy your product. If your product is 20% faster or more efficient than a competitor product, say so. If it’s 10% more expensive than your competitors, explain why. Consumers don’t like unanswered questions.
4. Talk your customers’ language
There’s nothing that turns prospective customers off quicker than littering your marketing material with unnecessary jargon or tired business cliches. Consumers like to buy from brands and businesses they can relate to. It’s therefore important that you talk their language throughout all of your product descriptions, calls-to-action, and even your offline marketing material. Steer clear of stale, scripted sentences or calls-to-action that could be replicated by any generic brand within your sector. Find your tone of voice, be yourselves, and your target demographic will find it much easier to forge an emotional relationship with your brand.
5. Leverage the FOMO phenomenon
The Fear of Missing Out (FOMO) is one of the most powerful psychological marketing tricks around. It is a psychological reality that many brands look to play on when incentivizing first-time customers to convert.
It’s not uncalled for to create a sense of immediacy surrounding your product(s) or service(s).
Work with your copywriters to create a conceptualized or themed offer that showcases what your prospects will miss by not taking part, rather than simply reinforcing the added value of your product(s) or service(s).
Articulate the opportunities missed by customers choosing not to take part in your latest promotion. Why will they regret not buying?
Find that emotional sweet-spot with your target demographic and you’re sure to maintain a steady stream of interested first-timers that you can convert into regular customers and, in the fullness of time, brand advocates.
As you can see, gentle psychological marketing tricks aren’t so much tricks as they are techniques to tap into what motivates people to get excited enough about your product or service that they are willing to invest in it. Use these techniques to grow your business.