No matter what you sell – food, clothes, software, coaching, anything – showing your clients “use cases” helps them make the connection between what their life is like now and what it could be like with your product. Use cases in marketing drive sales.
This applies to everything from consulting services to pizza. No exceptions.
Use Cases In Marketing
Use the example in this video to spark marketing ideas for your business:
Take the corn chip.
Everyone knows how to use a corn chip. You open the bag and eat it, right?
Turns out there’s more.
Look at how Trader Joe’s markets their chips:
- They know customers often use their product with another product (salsa) so they picture both together on the packaging
- They provide use cases on ways to enjoy their product, adding that it’s sturdy (a feature) so it holds up in the heaviest dips and guacamole (a benefit).
Your product or service is probably more complicated than a corn chip. Be sure to provide use cases in marketing that paint a “life is good” picture about your business.