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Marketing Tips

How to Choose the Best Format for Marketing Videos

Marketing videos are an excellent way to promote your company's message. Here's how to choose the best format to maximize your results.

4 Steps to Take a Prospect from Request a Demo to...

If you sell a product that requires a demo before purchase, use these detailed steps to lead a prospect from "Request a demo" to "Schedule a demo" quickly.

Crafting an Effective Remarketing Campaign

Remarketing campaigns help you stay in front of prospects as they browse the web. This increases the chances they'll buy from you. Here's how to do it.

Easy Business Conversation Starters That Won’t Make You Feel Awkward

Use these easy business conversation starters to build rapport at business networking events. Break the ice and create stronger bonds with these phrases.

Low Budget Marketing Plan: Inexpensive Marketing Ideas for Small Business

When you're starting from scratch, a low budget marketing plan can help you grow. Follow these inexpensive marketing ideas for small business.

6 Ways to Reduce Churn Rate for Your SaaS Product

Churn can indicate that a customer isn’t experiencing success using your product. Here's how to reduce churn rate for your SaaS product.

How to Start a Customer Referral Program to Get More Business

When your customers endorse your products and services to their friends, you have instant credibility that boosts your chances of making new sales. Here are 10 ways to set up a successful customer referral program.

Trade Show Marketing Secrets for Your Small Business

Learn the secrets of trade show marketing that can set you apart from the rest of the attendees.

Attracting Customers with Social Media Marketing

From Facebook and LinkedIn to Pinterest and YouTube, social media marketing is a great way for business to expand their marketing mix. Discover which social platform is right for you.

Think Before You Leap – Assessing Your Marketing Strategy for Returns

It is very important to develop a fool-proof marketing plan before implementing it. Not doing so can lead to poor returns.
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