When you send an MSP marketing campaign to get more IT service business, good opening sentences play a big role in getting your prospect to take action.
Here are 7 strong opening sentences for your MSP marketing campaigns that include call-to-action text. Copy/paste them to start more sales conversations.
The Formula for Strong Opening Sentences
Good opening sentences follow a formula for success:
- Personalized opening (Hi <firstname>) – this is proven to increase email response rates.
- Helpful tip related to the email’s subject line and newsletter content – note this is not a sales pitch!
- Call-to-action to get your recipients to reach out to you.
- Your contact information so they don’t have to hunt for your phone number.
- After this opening structure, include your newsletter’s content with a link to the full article so you can track who’s actually reading it – this is very important so you know who to follow up with.
Examples of Good Opening Sentences
Use the following good opening sentences as guidelines to create strong ones of your own.
Important: Include links to MSP articles right after the opening text. You can download pre-written articles directly from MoreBusiness.com’s Content Library. Recommended IT articles from our library are shown below the campaign’s text. Click the article titles for details.
1. What to Do If They Get Hacked
Hi <firstname>, you probably know someone whose email was hacked. If this ever happens to you or someone you know, here’s what you should do. Print out these tips and keep them handy in case you are locked out of your email. Contact us for customized ideas for your business.
Recommended IT article download: What to Do Immediately If Your Email Is Hacked
2. End of Support Deadline
Hi <firstname>, over the next several months, Microsoft will no longer provide security updates or patches for several of its older products. This means that computers that still run these products will be vulnerable to attacks by hackers. The affected products are listed in our link below. We recommend doing a security assessment to make sure that your systems are safe. A little prevention can save you tens or hundreds of thousands of dollars or more. Call us today before the deadline gets too close. <sign with your contact info, then the article’s title and link to it on your website>
Recommended IT article download: Microsoft Will End Security Updates for These Products Very Soon
3. New Virus Alert
Hi <firstname>, there’s a new nasty virus that masks itself as a Word macro and encrypts your data till you pay up. We’ll show you how to stay protected. Do you know anyone in your network who could benefit from some professional IT help? Please consider referring us. Thank you! <sign with your contact info, then the article’s title and link to it on your website>
Recommended IT article download: Security Risk Analysis Email Campaign
4. Ransomware Threat
Hi <firstname>, more companies are having their files encrypted by hackers who demand a ransom to get your data back.Don’t be a victim. Contact us to learn how to protect your company. <sign with your contact info, then the article’s title and link to it on your website>
Recommended IT article download: The Most Common Ways Hackers Attack Small Businesses
5. Web Browser Exploits
Hi <firstname>, did you know your web browser could be exploited for an attack?Contact us for a complimentary security scan to make sure your systems are safe. <sign with your contact info, then the article’s title and link to it on your website>
Recommended IT article download: 6 Security Tips for Safer Online Browsing
6. Productivity Improvements
Hi <firstname>, Here’s something that can help you and your team be more productive everyday: a list of keyboard shortcuts for Windows. Do you know someone who could use computer help? We’d greatly value a referral! Please connect us with your friends. <sign with your contact info, then the article’s title and link to it on your website>
Recommended IT article download: Privacy Tip – How to Remove Hidden Personal Data in Your Word Files
7. Making Your PC Run Faster
Hi <firstname>, is your computer feeling a little sluggish? Here are 5 easy ways to make it faster. Contact us for a free custom analysis. <sign with your contact info, then the article’s title and link to it on your website>
Recommended IT article download: 5 Reasons Your PC Gets Slower Over Time
Update Your Website Regularly
If you haven’t updated your MSP website in over 3 months, you should add more content to keep it fresh. Otherwise, Google will likely lower your search rankings. Subscribe to MoreBusiness.com’s content plans to download high-quality, pre-written blog articles each month.
You can then tweak the email campaign opening lines above to stay in touch with your prospects. This keeps you top-of-mind so when they have an IT need, they will think of your company first.