MSP Marketing Plan for IT Marketing – Free Download

msp marketing plan - IT marketing

Download this free pre-written MSP marketing plan template for proven month-by-month steps to generate qualified IT leads. This IT marketing plan is in a checklist format to make it easy to customize and implement for your IT company.

How to Use This MSP Marketing Plan

Here’s how to use this MSP marketing plan to grow your IT services or managed service provider business:

1. Download this MSP Marketing Plan (Microsoft Word format):


2. Make edits to customize it for your business based on your time and resources
3. Follow the monthly steps to grow your IT business

To make it even easier, we’ve created a series of free MSP marketing webinars to guide you through proven marketing strategies that result in more business.

This MSP marketing plan is written as a monthly checklist. Lists allow you to review each item and check it off as you do it. You can edit the tasks in this plan to make it your own. For example, change “Month 1” to “April” and so on.

You will notice that once a specific task is defined, such as creating an ideal client profile, we do not list out the detailed steps when you do that task again in future months. Just refer back to the earlier month in which you did the task.

Also see our full marketing plan example for ideas on converting this IT marketing plan into a more traditional marketing plan.

You will also notice a theme: repetition. IT marketing is not something you do once in a while. There is deliberate consistency in messaging and actions. You will see actions that you do one month fall into place in future months.

Before You Start

Every company is different so you should tweak this plan according the time you can commit. Whatever you do, don’t start and stop. Marketing done in fits and starts doesn’t work. That just wastes your time and energy – and money.

To get complimentary a website audit from MoreBusiness.com, please fill out this form and we’ll send it to you. The report shows information about your MSP website that affects your page rankings on Google.



If you are serious about growing your company, dive in! A world of treasures awaits you. Good luck with your business!


MSP Marketing Plan

Month 1

First half

  • Make a plan (or just edit this one), pick your team or sources of pre-written material (like MoreBusiness.com) to help with your marketing content, newsletter, blog, slide decks
  • Create an “ideal client” profile, your buyer persona:
    • Organization size
    • Job title and role within the organization
    • Who has budget authority
    • Key problems they face and how your solutions saves time, money and relieves headaches
    • Roles of influencers (e.g., internal IT, accountants)
    • Buying cycles
    • Professional associations they join
    • Conferences they attend
    • Publications they read
  • Set up a MailChimp account (free for up to 2000 contacts) to send an email newsletter automatically from your blog posts (watch our webinars)
  • Subscribe to MoreBusiness.com’s marketing tips newsletter

Second half

  • Interview 5-10 clients on why they picked you
    • “Hi John, this is ____ from ABC IT Solutions. We’re taking a quick survey of our customers and I was wondering if you had 3 minutes to spare – I’ve got some really simple questions.”
    • When you selected us for IT services…
      • Who else was involved in the decision process?
      • What factors were important in your evaluation?
      • Why did you pick us over others?
      • Where did you find out about us?
      • What associations do you belong to?
      • Which conferences do you never miss?
  • Ask each if they know anyone else who could use your IT services
    • Just curious, would you know other companies that could benefit from our IT services?
      • … maybe other people in <association name>?
      • … or your accountant/lawyer?
  • Identify organizations your clients belong to
    • Attend 1-2 networking events
    • Review/redo web site with educational marketing content (use pre-written pages from MSP Website Content Kit, 7000 words ready to copy/paste)

Month 2

First half

  • Review your buyer persona for “client pain points”
  • Write headlines for 6 articles that would help a client
  • Write the articles or have them written (or license them from MoreBusiness.com)
  • Send 3 articles in a newsletter, post to blog

Second half

  • Attend 2 networking events
  • Create a 25-slide presentation on one of these topics (about 30-40 minutes, maybe longer with questions from the audience):
    • How to Protect Your Business From Ransomware Attacks
    • The Most Overlooked IT Security Holes That Hackers Exploit
  • Record a video using the slide decks you created

Month 3

First half

  • Send next newsletter, post remaining 3 articles to blog
  • Attend 2 events, register for 2 next month
  • Continue interview/referral calls to existing customers
  • Identify partnership opportunities

Second half

  • Identify headlines for next set of 6 articles, write content or acquire it from MoreBusiness.com
  • Contact 5 organizations that your clients belong to and offer to host a webinar, seminar or lunch-and-learn
  • Share article links on LinkedIn (do this every month)

Month 4

First half

  • Send next newsletter, post 3 articles to blog
  • Attend 2 events, register for 1 for next month
  • Draft a guide/white paper based on first seminar topic
  • Send press release to promote your seminar next month

Second half

  • View email analytics to see who is interested in what
  • Contact those who clicked on articles to start a dialog
  • Develop your next webinar/seminar topic:
    • The Most Common Ways Hackers Get Into Your Systems
    • Understanding the True Cost of Your IT Management Options
    • Record a video using the slides and post to your YouTube channel

Month 5

First half

  • Present first seminar at association meeting; give guide
  • Send next newsletter, post 3 articles to blog
  • Print & mail guide to warmest prospects
  • Attend 1 event, register for 2 for next month

Second half

  • View email analytics to see who is interested in what
  • Contact those who clicked on articles to start a dialog
  • Identify headlines for next set of 6 articles, write content or acquire it from MoreBusiness.com
  • Setup next association seminar

Month 6

First half

  • Assemble a guide based on prior articles that are similar
  • Send next newsletter, post 3 articles to blog
  • Attend 2 events, register for 2 for next month
  • Send press release to promote your seminar next month

Second half

  • View email analytics; make contact
  • Identify possible trade shows/conferences to exhibit at
  • Develop your next webinar/seminar topic:
    • The Hidden Dangers of Moving Your Data to the Cloud (and How to Resolve Them)
    • How to Protect Your Business From Phishing Attacks
    • Record a video using the slides and post to your YouTube channel

Month 7

First half

  • Send next newsletter, post 3 articles to blog
  • Attend 2 events, register for 2 for next month
  • Print & mail newest guide to warmest prospects
  • Present seminar at next association event

Second half

  • Call newest clients to ask buyer persona questions
  • Identify headlines for next set of 6 articles, write content or acquire it from MoreBusiness.com
  • View email analytics; make contact
  • Setup next association seminar event

Month 8

First half

  • Send next newsletter, post 3 articles to blog
  • Attend 2 events, register for 2 for next month
  • Draft a guide based on newest seminar topic
  • Send press release to promote next month’s seminar

Second half

  • View email analytics to see who is interested in what
  • Contact those who clicked on articles to start a dialog
  • Post guide(s) to web site behind form; advertise link
  • Develop next seminar
    • 10 Ways to Keep Your Company Data Secure
    • Record as video and post to YouTube

Month 9

First half

  • Present next seminar at association meeting; give guide
  • Send next newsletter, post 3 articles to blog
  • Print & mail guide to warmest prospects
  • Attend 2 events, register for 2 for next month
  • Identify partnership opportunities

Second half

  • View email analytics to see who is interested in what
  • Contact those who clicked on articles to start a dialog
  • Identify headlines for next set of 6 articles, write content or acquire it from MoreBusiness.com
  • Setup next association seminar; promote next month’s

Month 10

First half

  • Send next newsletter, post 3 articles to blog
  • Attend 2 events, register for 2-3 for next month
  • Print & mail newest guide to warmest prospects
  • Identify possible trade shows/conferences to exhibit at
  • Call newest clients with buyer persona questions

Second half

  • Present seminar at next association event
  • View email analytics; make contact
  • Develop/repurpose your next seminar topic

Month 11

First half

  • Assemble a guide based on prior articles that similar
  • Send next newsletter, post 3 articles to blog
  • Attend 2 events, register for 2-3 for next month

Second half

  • View email analytics; make contact
  • Identify headlines for next set of 6 articles, write content or acquire it from MoreBusiness.com’s MSP Marketing Content Library

Month 12

First half

  • Send next newsletter, post 3 articles to blog
  • Attend 2 events, register for 2 for next month

Second half

  • View email analytics; make contact
  • Develop/repurpose next seminar topic
  • Review marketing plan
  • Identify steps and budget for next 12 months

MSP Marketing Plan Implementation Notes:

  1. Attending networking events can be done any time during the month. The task is listed in the first or second half just for ease of documentation, not for when your networking events will actually occur.
  2. You should publicize your blog posts to LinkedIn each time you post something. We’ve only listed it here once, but do it each month.
  3. One way to send press releases is through online wire services like e-Releases, which can get your announcements placed in dozens (even hundreds) of publications.
  4. For trade shows/conferences, you will have to put those into your plan. We haven’t listed them in any particular months because they would vary based on where you are and who you target.
  5. For promoting your guides, you can advertise via links on association pages, LinkedIn, or even try Facebook. The key is to give away a useful piece of content that people would be willing to exchange their contact information for. Attend our MSP marketing webinars to learn ways that increase qualified leads from your website.
  6. Printing and mailing guides is not required for smaller budgets.

If you haven’t already done so, download this MSP marketing plan in Microsoft Word format for easy editing:

 


Get Pre-Written IT Marketing Content

This is a big IT marketing plan with big goals. It can help you double or even triple the size of your business. There are many tasks and you may find it overwhelming at first. That’s why it is best to leverage other resources at your disposal, like pre-written IT marketing content.

Additional Resources to Make MSP Marketing Easy

MoreBusiness.com’s Content Library can make your marketing much easier than doing it all on your own. It will help you attract new leads, boost referrals and close more business. Several options to fit your budget:

  • MSP Website Content Kit – get 11 in-depth, pre-written SEO-friendly pages for your MSP website, $399 $299 using discount code website100
  • MSP Content Library – access to our huge library of IT articles that you can edit, only $59 each or subscribe for heavy discounts

It can help you become a multi-millionaire within 5 years – we know, we’ve done it… twice.

 

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