Did you know that in 2021, businesses with Instagram accounts saw a 120% increase in website traffic from the platform? That’s because Instagram is one of the best platforms for businesses to connect with their customers and create brand awareness. This article will teach you how to grow your Instagram business account and make the most of this powerful marketing tool.
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How Does Instagram for Businesses Work?
Before we get into the nitty-gritty of how to grow your Instagram business account, let’s first go over how businesses can use the platform. Essentially, there are three ways businesses can operate on Instagram: through an organic presence, influencer marketing, or through paid advertising.
Organic Presence
An organic presence is when a business posts content on its feed without using any paid promotion. This is the most common way businesses use Instagram, and it’s a great way to connect with your customers and create brand awareness. The key to success with an organic presence is to post high-quality content that is engaging and relevant to your target audience.
Influencer Marketing
Influencer marketing is when businesses partner with influencers to promote their products or services. This is a great way to reach a new audience and boost your brand awareness. Influencers have a vast reach and can help you to connect with potential customers who might not otherwise be aware of your business.
Paid Advertising
Paid advertising on Instagram is a great way to reach a wider audience and boost your sales. You can use paid ads to promote your products or services, and you can target your ads to specific demographics, interests, and even locations. Paid advertising is an effective way to reach new customers and grow your business.
Now that you know how businesses can use Instagram, let’s take a look at how you can grow your account organically.
How to Grow Your Instagram Business Account Organically
Post High-Quality Content
The first step to growing your Instagram business account is to post high-quality content. This means content that is engaging, relevant, and visually appealing. Remember, your content’s goal is to capture your target audience’s attention and make them want to learn more about your business.
To create high-quality content, start by planning out your feed. Decide what kind of aesthetic you want to create, and then plan your posts accordingly. You can use a tool like Planoly to help you with this. Once you have a general idea of what kind of content you want to post, it’s time to start creating!
There are a few different types of content you can post on Instagram, but not all of them will work for every business. Here are a few popular types of content that you can use to engage your audience:
- Photos: Photos are a great way to show off your products or services and can be visually appealing. Be sure to use high-quality images, and avoid using too many filters.
- Videos: Videos are a great way to show off your products or services in action. They’re also a great way to tell your brand story. Keep your videos short and sweet, and be sure to include a call to action.
- Stories: Stories are a great way to show the behind-the-scenes of your business or give your customers a peek into your day-to-day. Be sure to use engaging visuals and include a call to action.
- IGTV: IGTV is a great way to show longer-form content, such as product demonstrations or how-tos. This is a great way to really engage your audience and show off your expertise.
Use a Unique and Catchy Instagram Name
Your Instagram name is one of the first things potential customers will see, so it’s important to make it count. Be sure to choose a unique name that catches people’s attention. You can use an Instagram name generator tool to get fresh new ideas.
Use Hashtags
Hashtags are a great way to increase the reach of your posts and connect with new followers. When using hashtags, be sure to use relevant, popular hashtags that are specific to your niche. You can also use branded hashtags like #mybusinessname to help customers find your business. To find popular hashtags, you can use a tool like hashtagify.me.
Another great way to use hashtags is to run a hashtag campaign. This is when you choose a specific hashtag and encourage your followers to use it. You can also offer incentives, such as discounts or giveaways, to encourage participation.
Run Contests and Giveaways
Contests and giveaways are a great way to increase engagement and grow your following. To run a successful contest or giveaway, be sure to offer an incentive that is relevant to your target audience. You can also promote your contest or giveaway across other social media channels and on your website to reach a wider audience.
Collaborate with other businesses in your industry to co-host a contest or giveaway. This is a great way to reach a new audience and boost your brand awareness.
Partner with Influencers
Influencers are a great way to reach a new audience and promote your business. When partnering with an influencer, be sure to choose someone who is relevant to your niche and has a large following.
You can also partner with micro-influencers, who have a smaller but more engaged following. These partnerships can be more affordable and still effectively promote your business.
Conclusion
There are a number of ways to grow your Instagram business account. You can reach a new audience and promote your business by using high-quality content, utilizing hashtags, and partnering with influencers. You can see a big return on investment for your business with a little effort.
