Customer Relations

Customer Retention Marketing & Tips for Easing Customer Fears

These days, customers are more savvy – and wary – than ever before. This is true no matter what you sell. If you want your small business to be successful, you have to know how to market to increasingly skeptical consumers – there’s just no way around it.

Referral Marketing Steps to Turning Referrals into Paying Clients

Many entrepreneurs claim that more than half of their business comes from referrals and yet they don’t know how. Some get so flustered if asked about referrals turning into paying clients that they simply avoid the topic. Very few small business owners are ready to give articulate answers as to where they get their referrals from and how they turn them into paying clients.

Successful Online Marketing: Behavioral Marketing!

In a business world of increasing competition, small businesses are using every tool at their disposal to hold on to existing customers and get new ones. Through the use of behavioral marketing, online business can be better in tune with what makes their target market tick.