Email Marketing

Without a good email marketing strategy, you could lose customers and ruin your reputation. Follow these 4 simple and effective email marketing tips.

As a small business, you might be tempted to think that the bigger your email list size, the better your chances of getting more business with email marketing. The truth: your email list size is nowhere near as important as email list engagement. Here are two examples of big and small email list sizes and the results.

Email newsletter benefits include getting repeat website visitors, building mindshare, and spreading the word about your expertise. Even if you have great content and lots

Removing inactive email subscribers from your marketing lists will improve the effectiveness of your email marketing campaigns. Inactive subscribers reduce open rates and increase spam complaints. Read how and when to purge your inactive list members so that you increase your list’s performance.

Many restaurant marketing ideas revolve around creative emails with coupon offers. Here’s a restaurant email marketing campaign by Eat24 that is fun to read and encourages readers to take action.

Business email marketing can increase your profits quickly. These email marketing tips show you exactly what to do (#6 will surprise you).