Email Marketing

email list size

Does Your Email List Size Matter? Here Are Two Examples With Results

As a small business, you might be tempted to think that the bigger your email list size, the better your chances of getting more business with email marketing. The truth: your email list size is nowhere near as important as email list engagement. Here are two examples of big and small email list sizes and the results.

inactive email subscribers

How Long Should You Keep Inactive Email Subscribers Before Purging?

Removing inactive email subscribers from your marketing lists will improve the effectiveness of your email marketing campaigns. Inactive subscribers reduce open rates and increase spam complaints. Read how and when to purge your inactive list members so that you increase your list’s performance.

eNewsletter Content and Design Tips

Sending a weekly or monthly enewsletter to the right audience is only an effective tool if the enewsletter succeeds in getting the attention of your target market.

Email Marketing Tips

Email marketing continues to bring a high ROI (return on investment) even in tough economic times.