Public Relations

As a consultant or small business owner, you know that getting clients is one of the most important aspects of your practice. With a little thought and plenty of postage stamps, you can gain a lot of exposure and credibility without sacrificing limited resources.

Many small businesses shy away from launching a PR campaign under the misconception that it is way out of their budget. The other reason is that such campaigns are utilized by either large corporations or high-profile people.

For your business to have a continuous inflow of clients, it is essential to have continuous word-of-mouth publicity. This will result in new clients for your small business – and most of these clients will already be convinced to deal with you.

Self-promotion is essential when you have a small business. But how do you do it without turning others off?

Small businesses sometimes have a problem getting big orders because they are looked upon as being too ‘small’. If you have a small business, it will pay off if you can create a big impression in the minds of your customers.

Having a strategy to promote your business is vital to its success, but you need to make sure it fits. Borrowing a strategy from someone else, particularly if the two businesses differ from each other greatly, simply will not work.

Grabbing the interest of prospective clients is of utmost importance for any small business. Here are some methods you can use to attract publicity for your business.

Public relations is very important to maintaining a positive image of your company and selecting a public relations firm can be even more important. Here are some tips to help you get the most out of hiring one.

Companies need press kits to promote any news or developments. Here’s what to include in your press kit.

Wouldn’t it be great if you had a big sign that appeared above your head that said “I’m taking clients…and this is what I do”? It would be so much easier for people to know who you are and how you can help them; it would position you as a business person and it would qualify them before they even approached you. Rather than a big sign (which would just get in the way anyway) here are 4 things you can do to alert the world that you can help them.